Tag Archives: iPad

5 Steps to Telling Your Product Story Better

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1.    Hands-on customer engagement … Continue reading

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3 Reasons Mobile Matters for Trade Shows and Events

Reasons Why Mobile Matters for Trade Show and Event Marketers Mobility is the name of the game for today’s event marketers, and it must be part of every marketing strategy. Fortunately, armed with new interactive technologies, sales and marketing teams … Continue reading

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Improve Event Marketing Performance– Do More with Less!

In a time when marketing budgets are decreasing, event marketers are struggling to do more with less, while still maintaining high-quality face-to-face interactions.  The stakes are higher and participation is more expensive than ever. Nice collateral, a trinket giveaway and a … Continue reading

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