Tag Archives: iPad

Video is Out, Interactivity is In

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading

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5 Steps to Telling Your Product Story Better

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1.    Hands-on customer engagement … Continue reading

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3 Reasons Mobile Matters for Trade Shows and Events

Reasons Why Mobile Matters for Trade Show and Event Marketers Mobility is the name of the game for today’s event marketers, and it must be part of every marketing strategy. Fortunately, armed with new interactive technologies, sales and marketing teams … Continue reading

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