Author Archives: KaonTrendSpotter

Kaon Issued Patent for Interactive 3D Product Demonstrations, Changing How B2B Companies Communicate The Unique Value of Their Products

PRESS RELEASE: Kaon was awarded a patent for their innovative interactive 3D product demonstrations, changing how B2B companies communicate and differentiate the uniqueness of their products MAYNARD, MA–(Sep 8, 2014) Kaon Interactive, the leading provider of interactive 3D product marketing applications, … Continue reading

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The Utopian Future of Channel Selling

Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading

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Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

May 27, 2014 – Byline by Gavin Finn, published by Direct Marketing News Why Being ‘Risk Averse’ is Bad for Your Career What opportunities for achieving great success are we missing by studiously avoiding perceived risk? Many B2B professionals, from marketing, sales—and even … Continue reading

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