Author Archives: KaonTrendSpotter

The Utopian Future of Channel Selling

Posted on July 21, 2014 by KaonTrendSpotter

Channel partners and VARs are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first … Continue reading →

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Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

Posted on May 30, 2014 by KaonTrendSpotter

May 27, 2014 – Byline by Gavin Finn, published by Direct Marketing News Why Being ‘Risk Averse’ is Bad for Your Career What opportunities for achieving great success are we missing by studiously avoiding perceived risk? Many B2B professionals, from marketing, sales—and even … Continue reading →

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Chief Marketer: Digital Transformation, The Next Level of Sales Enablement

Posted on May 16, 2014 by KaonTrendSpotter

May 14, 2014 – Byline by Gavin Finn, published by Chief Marketer Digital Transformation, The Next Level of Sales Enablement Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with … Continue reading →

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