Tag Archives: marketing

3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. Continue reading

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RSVP for Our Chicago Marketing Innovation Seminar (Nov. 17th)

    Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will … Continue reading

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All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading

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Stop presenting- Start engaging!

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. At a meeting in December of 2015, the Director … Continue reading

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The Science of Storytelling

4 Benefits Of Using Storytelling In Marketing As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories. The Kaon v-Brief® interactive … Continue reading

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Marketing In 2016–And Beyond–Will Be All About Value

As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. In 2015, we observed a more practical approach to content marketing … Continue reading

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Kaon Wins the EContent 100 Award

Kaon Interactive wins the EContent 100 award! EContent 100 is the list of “companies that matter most” in the digital content industry. Read more about Kaon’s accomplishment here: View from the Top: Kaon Interactive The full list of 100 companies: … Continue reading

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