Category Archives: CEO Corner

RSVP for our Marketing Innovation Seminar in Houston, Texas on May 23rd

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences.
Continue reading

Posted in CEO Corner, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Virtual Reality is NOT the same as Augmented Reality

Original article published on LinkedIn.  Contrary to some recent assertions, there is a significant difference between Virtual Reality and Augmented Reality.  Here’s a quick guide: 1. Augmented Reality (AR) There are actually two kinds – real and “pretend.”   Real AR … Continue reading

Posted in CEO Corner, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading

Posted in CEO Corner, Sales Tools, Uncategorized | Tagged , , , , , , , | 1 Comment