Tag Archives: marketing budget

How Marketing Can Help Companies Thrive in Challenging Economic Times

Rather than succumb to the temptation to “turn off the headlights” as we face economic challenges, companies would do well to use this opportunity to upgrade their digital marketing and sales platforms and build interactive customer engagement solutions that will form the foundation of superior long-term market share and financial performance. Continue reading

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The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less

It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading

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B2B Marketers Top 3 Problems

I’ve been fortunate to attend (and be an invited speaker at) several industry conferences and events this year, and it seems to me that there are some interesting threads that have emerged. In speaking with marketing executives from a wide … Continue reading

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