Tag Archives: marketing budget

EXHIBITOR MAGAZINE: Legrand Uses 3D Products To Cut Costs and Revitalize Trade Shows

Struggling with how to illustrate the customizability of its half-ton, 7-foot-tall server cabinets, Legrand switches to 3-D product-demonstration technology, decreasing its shipping costs and increasing sales leads in the process. By Lena Valenty Conventional wisdom – and most exhibit managers – will … Continue reading

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The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less

It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading

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B2B Marketing Budgets Up 6.8% in 2012

Marketers have long been challenged to ‘do more with less’, but 2012 is bringing good news for marketers and their budgets: Forrester Research reports that B2B marketing budgets are increasing by 6.8% on average. High tech companies are leading this … Continue reading

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