Tag Archives: marketing budget

How Marketing Can Help Companies Thrive in Challenging Economic Times

Rather than succumb to the temptation to “turn off the headlights” as we face economic challenges, companies would do well to use this opportunity to upgrade their digital marketing and sales platforms and build interactive customer engagement solutions that will form the foundation of superior long-term market share and financial performance. Continue reading

Posted in CEO Corner, Marketing Guru, News, Sales Tools | Tagged , , , , , , , | 1 Comment

EXHIBITOR MAGAZINE: Legrand Uses 3D Products To Cut Costs and Revitalize Trade Shows

Struggling with how to illustrate the customizability of its half-ton, 7-foot-tall server cabinets, Legrand switches to 3-D product-demonstration technology, decreasing its shipping costs and increasing sales leads in the process. By Lena Valenty Conventional wisdom – and most exhibit managers – will … Continue reading

Posted in News, Trade Show Trends | Tagged , , , , , , , , , | Leave a comment

The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less

It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading

Posted in CEO Corner, Marketing Guru, Sales Tools | Tagged , , , , , , , , | Leave a comment