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Tag Archives: Differentiation
Marketing In 2016–And Beyond–Will Be All About Value
As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. In 2015, we observed a more practical approach to content marketing … Continue reading
Posted in CEO Corner, Uncategorized
Tagged B2B, Differentiation, Digital marketing, interactive marketing, Kaon, Kaon Interactive, marketing, Value
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Chief Marketer: TOP 4 CONTENT MARKETING TRENDS FOR 2015
Byline by Dana Drissel, published by Chief Marketer Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilize due to the downfall of traditional static … Continue reading
Posted in Marketing Guru
Tagged 3D, 3D interactive product marketing, 3d product, 3D Product Models, B2B, B2B marketing, Blog, content, Content marketing, Differentiation, engagement, in-person events, Kaon, Kaon Interactive, marketing trends, personalization, reusable content, Tradeshow, trends
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Why Engagement Leads to Revenue Growth
Getting prospects to REALLY understand your complex B2B offering, and why your solutions are better than the competition, is one of the hardest things for a marketer to achieve. Many of us fail at successfully communicating our differentiation and inevitably loose … Continue reading
