Tag Archives: marketing challenges

Why Engagement Leads to Revenue Growth

Getting prospects to REALLY understand your complex B2B offering, and why your solutions are better than the competition, is one of the hardest things for a marketer to achieve. Many of us fail at successfully communicating our differentiation and inevitably loose … Continue reading

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iMediaConnection: How to Lower Costs by Repurposing Content

How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading

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