Your Top 3 Blog Posts of 2019

To kick off 2020, here is a quick look back at 2019, and your top three favorite posts on this blog of the year…

#1 Diving into Digital Transformation

PHCbi Application Demo at Kaon Marketing Innovation Seminar in Lincolnshire / Chicago 2019This in-depth look at how marketing and sales leaders at seven enterprise companies, across various industries, took on the task of digital transformation in their organizations and achieved results beyond initial expectations was your favorite post of last year. And, it’s no surprise. Digital transformation is still one of those jargon-like catch words being thrown around enterprises and industries. What does it mean? What does it look like when you digitally transform in the enterprise? What are the benefits, and what are the challenges? These questions are all best answered by case studies and testimonials of those who have been there and succeeded — those who are similar to you and your organization.

#2 Manufacturing Industry Marketers Must Adjust to Industry 4.0

BHGE M and C Application Refinery Product ExampleSales and marketing is changing rapidly as buyers in general are becoming more savvy and moving themselves along their own buyer’s journey without speaking to sales. Additionally, B2B buyers are applying their buying process and habits as consumers to business purchases — eliminating the classical B2B marketing and sales mindset. This industry-specific post addresses how marketers across the manufacturing sector can use new tools and tactics to better reach and engage with this changing buyer landscape.

#3 Welcome Kaon Class of 2019!

Last year was a big year here at Kaon Interactive for many reasons, not the least of which was the significant growth in our team. We welcomed many newcomers to our Kaon family, expanding existing team and creating new roles as our business needs change and expand. You enjoyed meeting and getting to know our new team members a bit, and we’re so proud to have them here.

Here’s to a successful 2020! As you work your marketing strategy this year, schedule a quick demo with a member of our team to learn how Kaon can help you amplify and achieve your sales and marketing goals!

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Press Release: Kaon Welcomes New Clients and is Named One of the Most Reputable Companies

As the leading provider of 3D interactive marketing and sales applications for global B2B brands, we recently announced the continued global growth in adoption of the Kaon High Velocity Marketing Platform®, including the recent addition of five new multi-billion-dollar enterprise clients. 

New customers include:

Kaon’s high-impact sales and marketing applications help global B2B companies more effectively communicate why their products/solutions are more valuable, across the entire buyer’s journey. Our solutions drive sustained increases in sales and reduced marketing costs, leading Kaon to be named one of the Most Reputable Companies in the country by The Silicon Review.

Read the full press release here.

To learn more about how Kaon’s platform can help your business, visit www.kaon.com.

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Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. Although the category of “3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications” is appropriate, there are significant differences between the seven technology providers listed.

One of the biggest differentiators among the seven is that half of the category only offers individual point solutions or hardware, while the other half delivers platform solutions. Even those with a platform, however, often fail to address enterprise-level sales and marketing use cases or provide the broad scope of service that a platform potentially offers.

Kaon Interactive not only offers 3D interactive applications, augmented reality (AR), virtual reality (VR), hardware and end-user adoption training — point solutions that many competing vendors offer individually– we also deploy our interactive application through an innovative, powerful SaaS platform that significantly increases B2B sales effectiveness and marketing efficiency. The Kaon Interactive High Velocity Marketing Platform® is what sets us apart from other 3D, AR, VR and hardware vendors in the crowded martech space.

Unlike other 3D product modeling companies and interactive agencies, Kaon’s platform solves global, enterprise challenges, such as the need for and value add of all-inclusive global access, unlimited licenses, cross-device usability, analytics, extensibility/scalability, proactive platform technology evolution (to keep with the pace of current and upcoming technology), and real-time cloud updates. When an organization decides to develop an interactive sales and marketing application, these challenges are often undiscovered and unnamed, thus resulting in a costly process (of time and money) that has to be incurred at a later date when these needs are realized. Kaon’s marketing platform is future-proof, with automatic software updates included, increasing marketing and sales efficiency and ensuring applications are ready to deploy and use anywhere, anytime, with internet connection or without.

With Kaon's platform, create once and deploy on every device.

Yes, interactive applications increase 3D product accessibility, communicate value stories and accelerate sales by enabling customers to virtually, and often independently, explore products and solutions. However, without the power of a strong marketing platform, these applications often malfunction (or don’t work at all on devices for which they were not built), become quickly outdated and don’t translate to a global audience. Kaon’s platform is what empowers sales teams to articulate competitive value differentiation, using the application, in a concise, consistent, engaging, and relevant manner. The platform ensures that every user receives the same brand message, personalized for them. These platform features go beyond the “wow” factor of many new technologies and standalone applications; the platform allows the use of the latest technologies to enhance, not drive, the customer experience and highlight the company’s unique story.

Marketing is evolving to revolve around storytelling, which allows a simplification of complex solutions and products to focus on value. Although many platforms offer the ability to display products in 3D, the user sees the product in a vacuum, missing the larger context of the value story behind it. With a high velocity marketing platform, marketers can continually add products and evolve or expand the story (adding personas or verticals, for example) that personalizes those products for each customer. These stories engage prospects early and often; studies have shown that interactive content generates two times more conversations than passive content.

There are many new technology companies offering AR or VR design and development, but most of these are also experiences built for single use that quickly become outdated and unusable. While these do deliver excitement, what happens when you need more than a VR experience to show your solutions in a sales meeting or other setting in which a VR headset is either unavailable or inappropriate? The power of Kaon’s platform enables other interactive experiences, as well as our new product offering, “non-immersive” VR, which delivers your VR scenes in a similarly detailed and life-like experience without the headset.

Non-Immersive and Cross-Device Virtual Reality

Although all of the companies in the category offer high-quality, useful components, Kaon is the only complete SaaS platform solution for enterprise sales and marketing that delivers an array of technologies to meet your business and customer needs.

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