Top 5 Blog Posts of 2017

Top 5 Kaon Interactive blog posts

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year.

In that vein, let’s look at the most popular posts on this blog from the past year.

 

#5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

marketing team planning and strategy brand meeting

Marketers perpetually seek ways to refine marketing and sales strategy to increase ROI and the number of qualified leads entering the funnel. Positioning your brand is the foundation of any marketing strategy, and Software Advice sought the advice of a number of B2B marketing experts, including Kaon Interactive CEO and President Gavin Finn, on the topic.

 

#4: How Kaon Interactive Became the Leader in Enterprise Sales and Marketing Apps

Colin Barry of VentureFizz tries Kaon VR

Colin Barry of VentureFizz was blown away by his coffee shop virtual reality demonstration. (Coming soon to a coffee shop near you! Kaon VR® has been making the rounds to coffee shops across the country this year.) He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories.

 

#3: 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

apps

Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales. Your sales people always have their smartphones on hand, and your prospects and customers, most likely, keep their mobile devices close as well. This creates an obvious and effective channel for reaching and engaging your target audience. How do you develop the best mobile application to achieve your organization’s sales goals? We covered what you need to know to be successful with your mobile application.

 

#2: Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

We are as surprised as you are that a press release made it to the second spot on our top five most popular blog posts of the year, but as the first smartphone equipped with both augmented reality and virtual reality technology, it set off a shift in adoption of and access to these technologies.

 

#1: Why Augmented Reality and Virtual Reality Will be Important for Your Business

augmented reality and virtual reality

Image credit: Sylvain Sonnet | Getty Images

The top post of the year comes from Entrepreneur‘s coverage of augmented reality and virtual reality necessity in the enterprise. As the article states, however, it is not the technology itself that should cause the excitement but what the technology enables us to achieve: telling a compelling story to prospects and customers.

 

Are you ready to engage your customers with your compelling product or solution story? We can help.

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Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

marketing team planning and strategy brand meeting

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging.

“When marketers create value messaging, the customer’s expectation is framed by those messages. A great brand is built when the customers consistently experience what the company promised in their messaging. That’s known as brand alignment,” Finn explained.

Read the remainder of this article by clicking here.

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Kaon’s Augmented VR Solution Partnership with ASUS Featured in IOT Evolution World

Kaon AR Demo at VRARA Boston Midsummer Event

Kaon Interactive and ASUS ZenFone Launch Augmented VR Solution

By Chrissie Cluney, September 14, 2017 | Originally published by IOT Evolution World

Kaon Interactive, provider of 3D marketing and sales applications for global B2B brands, recently announced that its augmented reality solution, Kaon AR, and virtual reality solution, Kaon VR, are now available on the new ASUS ZenFone AR. Both solutions can be used on the Kaon High Velocity Marketing Platform.

The ZenFone AR is a smartphone that is equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

“The release of the ASUS ZenFone AR marks a whole new opportunity for enterprise marketers. Mobile applications that incorporate AR and/or VR will become increasingly important for B2B companies,” said Gavin Finn, president and CEO, Kaon Interactive. “Mixed reality offers an incredible potential to improve the way businesses operate. This kind of capability could be transformative for B2B companies, improving sales, decreasing costs and informing better purchasing decisions.”

With the release of the ASUS ZenFone AR, Kaon Interactive can provide its customers B2B marketing AR and VR solutions on one device. Kaon AR works on all Tango-enabled devices. It allows companies to interact with 3D AR product models in their customers’ physical space. The device offers 360-degree rotation animation capability. Also Kaon VR works on all Daydream-enabled devices to fully immerse users in a virtual environment, all within their Kaon applications.

The company has found that this is a cost-effective way to create an emotional connection and communicate a unique value proposition. This increases both sales productivity and marketing efficiency. As more Tango- and Daydream-enabled devices like the ZenFone AR are introduced to the market, leading global B2B sales teams will increasingly adopt the technologies as a competitive differentiator.

The applications are available in the Google Play Store, Apple Store for the new iOS11 and the Cisco 3D Interactive CatalogClick here to view a video of Kaon’s 3D AR product models in action on Apple devices.

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