Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Recognized for Engaging, Interactive Sales & Marketing Demonstrations

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

Siemens Building Technologies: Communicator Award of Distinction, Integrated Campaign, B2B

Developed by Kaon Interactive, the ‘Building Technology’ application from Siemens is a disruptive sales and marketing storytelling app that dramatically improves the effectiveness and efficiency of complex solution storytelling using interactivity to build effective customer engagement. This application is used by Siemens customers and partners on Android tablets, iOS iPads, laptops, and large touch screens. The application effectively communicates relevant information to a wide variety of decision-makers and influencers involved in solving critical smart building challenges.

“There is growing demand to meet sustainability and energy efficiency mandates, create a greener footprint, and build greater intelligence and resilience into building systems,” stated Rich Cillessen, Head of Sales, Siemens Building Technologies. “The Siemens Building Technology application provides an interactive and engaging experience with actionable customer insights and information to help building owners, facility managers, contractors and architects understand how smart buildings can deliver these critical benefits. As a consequence of this enhanced understanding, they make better buying decisions.”

Kaon’s application for Siemens: https://w3.usa.siemens.com/buildingtechnologies/us/en/Pages/bt-app.aspx

Tecan: Communicator Award of Distinction, Digital, Interactive Marketing, Marketing-Sales

Tecan, a global provider of laboratory instruments and solutions in biopharmaceuticals, forensics and clinical diagnostics, required a more innovative and consistent way for their sales teams to effectively demonstrate or communicate the 1,000+ unique ways their Cavro® Omni Robot could be configured within a laboratory setting. In the past, when they brought the physical product to trade shows, Tecan could really only show one configuration, adding a layer of complexity to how they communicated their full product offering.

“We worked with Kaon Interactive to develop the Tecan Cavro® Omni Robot Configurator to put a fully interactive virtual 3D product (which looks and behaves exactly like the actual robot) into the hands of our sales representatives, partners and tradeshow booth staff using iPads and laptops. This allows every customer to customize the product, based on their specifications, prior to purchase,” said Joe Rotter, Vice President of Global Marketing at Tecan. “Kaon’s application has allowed us to better educate prospects and quickly move them through the sales funnel, from real-time personalized product configuration to immediately requesting a quote. It has significantly improved the process of how we sell!”

Kaon’s application for Tecan: https://apps.kaonadn.net/5463001/robot/index.html#;5

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

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Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales and Marketing with Breakthrough Standalone Virtual Reality Headset Experience

 Trio will accelerate VR sales and marketing applications for Fortune 500 companies

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.

In January at CES 2018, Lenovo unveiled an innovative Daydream VR headset called the Lenovo Mirage™ Solo with Daydream™. A first for the Google Daydream platform, the Mirage Solo functions standalone, meaning that it doesn’t use a separate smartphone and isn’t tethered by cords or Bluetooth to a PC. At an affordable $400 price point, it will make immersive Kaon VR experiences (such as interactive virtual data centers, diagnostics laboratories and virtual 3D product tours) more accessible and seamless at trade shows, sales meetings and in briefing centers.

This is the first all-in-one with six-degree-of-freedom (6DOF) tracking, which makes a huge difference in the sense of immersion when viewing interactive, real-time VR. Other headsets offering 3DOF are designed for viewing 360-videos, but for truly interactive experiences, 6DOF is a requirement. The standalone headset opens up a world of possibilities for engaging trade show applications. By eliminating the PCs, tethers and external sensors, it becomes possible to outfit an event with dozens of immersive VR experiences for more prospects, increasing the VR experience’s ROI. This solution also makes VR applications for sales meetings feasible, since there is no physical hardware setup required.

“We are in awe of the work that Kaon is doing in the enterprise,” commented Gunjan Shah, North America Connected & Smart Devices GM at Lenovo. “They produce extremely compelling immersive storytelling solutions and interactive 3D product tours – which are deployed seamlessly in virtual reality on the Lenovo Mirage Solo – that are elevating customer engagement, increasing knowledge retention and helping B2B prospects and customers to truly understand competitive value differentiation.”

With the commercial availability of the Lenovo Mirage Solo last month, Kaon Interactive continues to lead the VR adoption race in the B2B space, with 40+ live enterprise Kaon VR applications (such as Cisco, IBM, GE, Siemens, Dell EMC, Abbott, BD), available to hundreds of thousands of customers, sales teams and channel partners globally.

“Both Google and Lenovo’s continuing breakthroughs in deploying virtual reality to mainstream devices have empowered our customers to connect with their prospects and customers on a deeper emotional level,” remarked Gavin Finn, President & CEO of Kaon Interactive. “Our partnerships with Google and Lenovo have truly disrupted the way that customers learn about products and solutions through the sales process. This has increased global user adoption of our innovative sales and marketing VR applications, resulting in customers who are passionate about what our solutions do for their business.”

To learn more about how Kaon VR can be used in business, visit www.kaon.com.

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Press Release: Google and Kaon Collaborate, Increasing AR User Adoption in the Enterprise with Immersive Experiences Built on ARCore

Waters 3D Product Model in Kaon AR with ARCore

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore.

With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR® applications in use by hundreds of thousands of customers, sales teams and channel partners globally. ARCore is supported on 100M Android devices, and advanced AR capabilities are currently available on 13 different models (Google’s Pixel, Pixel XL, Pixel 2 and Pixel 2 XL; Samsung’s Galaxy S8, S8+, Note8, S7 and S7 edge; LGE’s V30 and V30+ (Android O only); ASUS’s Zenfone AR; and OnePlus’s OnePlus 5).

“We don’t make AR and VR experiences for the sake of the technology,” said Dana Drissel, Vice President of Marketing of Kaon Interactive. “We produce extremely compelling 3D AR product tours and 3D AR immersive scenes – built on ARCore – that are developed to assist B2B companies in truly communicating their competitive value differentiation. Kaon has found a fun, tangible and successful business use-case for this enterprise-focused solution.”

Experience the Waters Corporation 3D Product Catalog in augmented reality on an ARCore supported Android device: http://bit.ly/Waters3DCatalog

Kaon Interactive has a 20-year head start on other AR technology providers because of its scalable technology platform that has powered global adoption of interactive applications for the world’s leading B2B global companies (such as Cisco, IBM, GE, Siemens, Dell EMC, Abbott, BD) for several years.

“Google’s continuing breakthroughs in deploying augmented reality to mainstream devices have empowered our customers to connect with prospects and customers on a deeper emotional level,” remarked Gavin Finn, President & CEO of Kaon Interactive. “Our partnership has significantly increased global user adoption of our innovative sales and marketing AR applications, resulting in customers who are passionate about what our solutions do for their business.”

To learn more about how Kaon AR® can be used in business, visit www.kaon.com.

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