Press Release: Kaon Fuels Enterprise WebVR Adoption, Showing Immersive Experiences and Interactive 3D Products in Virtual Reality

Kaon Interactive Takes Sales & Marketing Applications to the Next Level With WebVR

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release. With the recent release of Windows Mixed Reality headsets, Kaon Interactive is driving early WebVR adoption in the B2B space, deploying over 5,000 3D product models and dozens of VR experiences readily available to millions of customers, sales teams and channel partners globally.

View WebVR video of Kaon solutions being utilized on Microsoft Edge.

Experience WebVR here (3D Product Tour) in Microsoft Edge with a Windows Mixed Reality headset.

Experience WebVR here (Immersive VR) in Microsoft Edge with a Windows Mixed Reality headset.

In October 2017, the Windows 10 Fall Creators Update was released, and the era of Windows Mixed Reality began as headsets and motion controllers become widely available, enabling low-cost, immersive WebVR experiences in Microsoft Edge.

“Until now WebVR has been limited in its availability,” said Joshua Smith, CTO and Founder of Kaon Interactive. “Browser support of high-end VR headsets has taken a long time, and with Edge and Microsoft Mixed Reality, Microsoft has finally delivered what enterprises need to make compelling VR experiences available to their customers on the web.”

Deployed on the Kaon High Velocity Marketing Platform, Kaon VR® (virtual reality) fully immerses users in a digitally simulated environment (such as a virtual data center or a virtual diagnostics laboratory) on an extendable, scalable, reusable VR platform. Not only can users explore virtual 3D Products Models, but they can also configure the space and equipment in real-time, showing how a solution can be personalized and modified to solve their business or technical challenges.

Kaon Interactive has a 20-year head start on other VR technology providers, because of its extensive B2B global customer base (such as Cisco, IBM, GE, Siemens, HPE, Abbott, and BD) that have been using photo-realistic, 3D interactive digital product models and solution storytelling applications for years. Since the addition of Kaon VR to the High Velocity Marketing Platform in January 2017, existing customers’ 3D product models have be viewed in virtual reality using virtual reality systems like the Oculus Rift, Samsung Gear VR and HTC Vive, as well as on mobile devices using Google Daydream. Now these experiences are available online via WebVR.

“Global enterprises are looking for innovative ways to better connect and engage with prospects and customers on an emotional level. Our platform transcends the traditional way that marketing and sales applications are created and deployed, resulting in highly effective user experiences. Kaon’s customers are passionate about what our solutions do for them,” remarked Gavin Finn, President & CEO of Kaon Interactive. “Microsoft Edge is leading the market in WebVR for both the enterprise and the consumer. It is facilitating immersive web experiences for B2B marketers on high performance VR headsets, amplifying their customers’ receptiveness to the company’s differentiated value propositions across the entire customer lifecycle.”

To learn more about how WebVR can be used in business, visit www.kaon.com.

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Top 5 Blog Posts of 2017

Top 5 Kaon Interactive blog posts

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year.

In that vein, let’s look at the most popular posts on this blog from the past year.

 

#5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

marketing team planning and strategy brand meeting

Marketers perpetually seek ways to refine marketing and sales strategy to increase ROI and the number of qualified leads entering the funnel. Positioning your brand is the foundation of any marketing strategy, and Software Advice sought the advice of a number of B2B marketing experts, including Kaon Interactive CEO and President Gavin Finn, on the topic.

 

#4: How Kaon Interactive Became the Leader in Enterprise Sales and Marketing Apps

Colin Barry of VentureFizz tries Kaon VR

Colin Barry of VentureFizz was blown away by his coffee shop virtual reality demonstration. (Coming soon to a coffee shop near you! Kaon VR® has been making the rounds to coffee shops across the country this year.) He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories.

 

#3: 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

apps

Despite the newness of and fascination with augmented reality and virtual reality in 2017, mobile remains a formidable technological tool in marketing and sales. Your sales people always have their smartphones on hand, and your prospects and customers, most likely, keep their mobile devices close as well. This creates an obvious and effective channel for reaching and engaging your target audience. How do you develop the best mobile application to achieve your organization’s sales goals? We covered what you need to know to be successful with your mobile application.

 

#2: Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

We are as surprised as you are that a press release made it to the second spot on our top five most popular blog posts of the year, but as the first smartphone equipped with both augmented reality and virtual reality technology, it set off a shift in adoption of and access to these technologies.

 

#1: Why Augmented Reality and Virtual Reality Will be Important for Your Business

augmented reality and virtual reality

Image credit: Sylvain Sonnet | Getty Images

The top post of the year comes from Entrepreneur‘s coverage of augmented reality and virtual reality necessity in the enterprise. As the article states, however, it is not the technology itself that should cause the excitement but what the technology enables us to achieve: telling a compelling story to prospects and customers.

 

Are you ready to engage your customers with your compelling product or solution story? We can help.

Click here to schedule a quick and complimentary demo!

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Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

marketing team planning and strategy brand meeting

In a November Gartner research article by Andrew Friedenthal in Software Advice™, Gavin Finn, President and CEO of Kaon Interactive, stressed the importance of marketers being clear and consistent across their, and their organization’s, messaging.

“When marketers create value messaging, the customer’s expectation is framed by those messages. A great brand is built when the customers consistently experience what the company promised in their messaging. That’s known as brand alignment,” Finn explained.

Read the remainder of this article by clicking here.

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