Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales and Marketing with Breakthrough Standalone Virtual Reality Headset Experience

 Trio will accelerate VR sales and marketing applications for Fortune 500 companies

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.

In January at CES 2018, Lenovo unveiled an innovative Daydream VR headset called the Lenovo Mirage™ Solo with Daydream™. A first for the Google Daydream platform, the Mirage Solo functions standalone, meaning that it doesn’t use a separate smartphone and isn’t tethered by cords or Bluetooth to a PC. At an affordable $400 price point, it will make immersive Kaon VR experiences (such as interactive virtual data centers, diagnostics laboratories and virtual 3D product tours) more accessible and seamless at trade shows, sales meetings and in briefing centers.

This is the first all-in-one with six-degree-of-freedom (6DOF) tracking, which makes a huge difference in the sense of immersion when viewing interactive, real-time VR. Other headsets offering 3DOF are designed for viewing 360-videos, but for truly interactive experiences, 6DOF is a requirement. The standalone headset opens up a world of possibilities for engaging trade show applications. By eliminating the PCs, tethers and external sensors, it becomes possible to outfit an event with dozens of immersive VR experiences for more prospects, increasing the VR experience’s ROI. This solution also makes VR applications for sales meetings feasible, since there is no physical hardware setup required.

“We are in awe of the work that Kaon is doing in the enterprise,” commented Gunjan Shah, North America Connected & Smart Devices GM at Lenovo. “They produce extremely compelling immersive storytelling solutions and interactive 3D product tours – which are deployed seamlessly in virtual reality on the Lenovo Mirage Solo – that are elevating customer engagement, increasing knowledge retention and helping B2B prospects and customers to truly understand competitive value differentiation.”

With the commercial availability of the Lenovo Mirage Solo last month, Kaon Interactive continues to lead the VR adoption race in the B2B space, with 40+ live enterprise Kaon VR applications (such as Cisco, IBM, GE, Siemens, Dell EMC, Abbott, BD), available to hundreds of thousands of customers, sales teams and channel partners globally.

“Both Google and Lenovo’s continuing breakthroughs in deploying virtual reality to mainstream devices have empowered our customers to connect with their prospects and customers on a deeper emotional level,” remarked Gavin Finn, President & CEO of Kaon Interactive. “Our partnerships with Google and Lenovo have truly disrupted the way that customers learn about products and solutions through the sales process. This has increased global user adoption of our innovative sales and marketing VR applications, resulting in customers who are passionate about what our solutions do for their business.”

To learn more about how Kaon VR can be used in business, visit www.kaon.com.

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Press Release: Google and Kaon Collaborate, Increasing AR User Adoption in the Enterprise with Immersive Experiences Built on ARCore

Waters 3D Product Model in Kaon AR with ARCore

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore.

With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR® applications in use by hundreds of thousands of customers, sales teams and channel partners globally. ARCore is supported on 100M Android devices, and advanced AR capabilities are currently available on 13 different models (Google’s Pixel, Pixel XL, Pixel 2 and Pixel 2 XL; Samsung’s Galaxy S8, S8+, Note8, S7 and S7 edge; LGE’s V30 and V30+ (Android O only); ASUS’s Zenfone AR; and OnePlus’s OnePlus 5).

“We don’t make AR and VR experiences for the sake of the technology,” said Dana Drissel, Vice President of Marketing of Kaon Interactive. “We produce extremely compelling 3D AR product tours and 3D AR immersive scenes – built on ARCore – that are developed to assist B2B companies in truly communicating their competitive value differentiation. Kaon has found a fun, tangible and successful business use-case for this enterprise-focused solution.”

Experience the Waters Corporation 3D Product Catalog in augmented reality on an ARCore supported Android device: http://bit.ly/Waters3DCatalog

Kaon Interactive has a 20-year head start on other AR technology providers because of its scalable technology platform that has powered global adoption of interactive applications for the world’s leading B2B global companies (such as Cisco, IBM, GE, Siemens, Dell EMC, Abbott, BD) for several years.

“Google’s continuing breakthroughs in deploying augmented reality to mainstream devices have empowered our customers to connect with prospects and customers on a deeper emotional level,” remarked Gavin Finn, President & CEO of Kaon Interactive. “Our partnership has significantly increased global user adoption of our innovative sales and marketing AR applications, resulting in customers who are passionate about what our solutions do for their business.”

To learn more about how Kaon AR® can be used in business, visit www.kaon.com.

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Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

MultiTaction iWall showing Kaon 3D product model

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture.

Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions?

When a customer visits your office it is an opportunity to produce a personalized experience that makes a lasting impression. If visitors get involved and actively participate in the experience, it is much more memorable versus passively watching a PowerPoint presentation.

EBCs are being used by leading brands to create 360-degree environments that immerse attendees in an experience. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. Organizations that embrace experiential marketing for their EBCs can differentiate from their competitors and gain competitive advantage.

MultiTaction iWall showing Kaon interactive solution storytelling

An interactive video wall will get your visitors out of their seats and up at the wall!

Delivering interactive content is key, but briefing center managers often grapple with gaining access to developers and costly professional services for content creation.

This is where Kaon Interactive can help tell your story and show your complex solutions in a VIRTUALLY engaging, exploratory way. Kaon recently partnered with MultiTaction to bring our virtual 3D product tours and interactive storytelling to life on vivid touch-screens designed to excite and drive user engagement. B2B brands, such as IBM, Abbott and more, have installed MultiTaction iWalls to increase usage of their Kaon-built applications in their EBCs. The results of this collaboration has accelerated customer engagement and provided a platform to quickly uncover unique product/solution differentiation and how it will help solve their business challenges.

The MultiTaction iWall creates a collaborative environment for Kaon’s interactive applications, allowing a number of users (only limited by the size of the iWall you choose to install) to explore a 3D tour of your product (zoom, spin, animate) or your interactive solution story independently or collaboratively, at scale. The iWall is comprised of 55-inch, multi-touch cell displays (similar to the Kaon v-OSK® MT) connected in a variety of configurations to create a digital wall.

The MultiTaction iWall increases the impact of Kaon’s applications in your briefing center – taking it from an individual experience to a large-scale, collaborative, group experience.

MultiTaction iWalls are ideal for meeting rooms, open areas or, to really grab attention, lobbies. MultiTaction displays also can be oriented horizontally in a tabletop configuration. The multi-touch capability allows the screen to read and track multiple fingers, hands, objects or pens simultaneously.

The future has arrived.

Contact us today to learn how Kaon Interactive’s engaging sales and marketing applications and the MultiTaction iWall work seamlessly together.

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About MultiTaction

MultiTaction designs advanced visualization and collaboration solutions to improve the way the world works. Its award winning 3D optical recognition multi-touch displays, and innovative software suite are used by some of the world’s largest corporations, museums, educational institutions and entertainment companies. With solutions deployed in over 50 countries and offices across the United States, Asia and Europe, MultiTaction is a global business celebrating 11 years of growth and success in 2018. Learn more at www.MultiTaction.com. Follow MultiTaction on social media at linkedin.com/MultiTaction, facebook.com/MultiTaction, and twitter.com/MultiTaction.

About Kaon Interactive

Kaon Interactive is a B2B software company. Kaon’s interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, turning prospects into customers. The company’s interactive 3D sales and marketing applications transform product and solution marketing content into visual storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 5,000 Kaon Interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies. For more information about Kaon, visit www.kaon.com.

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