Juniper Networks went from a traditional trade show booth…
What do B2B companies do until trade shows return (whenever and however that may be)?
We can tell you, from what we’ve seen, that the industry leaders who are remaining competitive and staying on track for 2020 success are not sitting and waiting for those large, in-person, industry events to return. Furthermore, these companies are not settling for digitizing their trade show booths to fit into the transition to the virtual event.
What sets the leaders from the followers, the thrivers from the survivors (or failures, as the case may be), is the push for digital transformation. Companies that harness this challenge and turn it into an opportunity to innovate their marketing and sales will come out way ahead of their competitors — ready for all scenarios of what we may see in the short- and long-term future. Think beyond the trade show.
… to a completely digital, interactive application that can be used to engage their audience anywhere, with or without the trade show.
Business Insider gives an exclusive, inside look at how networking infrastructure company Juniper Networks is handling this new “normal”. Read the article here, without subscription for a limited time!
Kaon Interactive is thrilled to announce continued 2020 momentum with an expanded client roster, a significant uptick in global usage and engagement, multiple awards, and the addition of new talent to the team. While economic activity has declined by 12% since March 14, 2020, Kaon’s customer engagement index has increased by over 77%. Used in over 150 countries by millions of end-users, Kaon’s applications have paved the way for companies to engage their customers virtually, despite the inability to meet face-to-face.
As companies turn to video conferencing for virtual meetings, briefings, and events amidst the COVID-19 crisis, these interactive applications have transformed sellers’ ability to effectively engage customers and communicate complex product and solution stories. Rather than using static PDFs, passive videos, or boring slide presentations for video conferences, Kaon’s applications put prospects and customers in the driver’s seat to uncover a company’s unique value differentiation, transferring knowledge and elevating buying discussions.
Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, won two Awards of Excellence for its interactive solutions in the 26th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. It receives an average of 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. It is sanctioned and judged by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative, and marketing firms.
Ricoh Print Solutions: Communicator Award of Excellence, Integrated Campaign, B2B
Developed by Kaon Interactive, the Ricoh Print Solutions Application uses trailblazing 3D product tours and interactive selling tools to communicate solution value, saving the company an average of $1.2M per year in trade show shipping costs. Despite not being able to attend trade shows currently due to COVID-19, Ricoh’s photorealistic, digital product models allow them to communicate their value even through online conferencing tools in sales meetings, virtual trade shows, and training.
“When working at home isn’t a choice, staying productive, secure, and focused is of critical importance,” said Mike Harold, Director Global Marketing, Production Inkjet Technologies at Ricoh. “Our Kaon application has helped us engage and educate buyers virtually, tell our value story better, communicate technology differentiators, and find new opportunities. Their platform’s agility has given us a competitive advantage and helped our sellers effectively pivot to this new digital-first world.”
Although the application was first seen as an interim step and a complement to the sales process, with increased restrictions on seeing products in real life, it has become a vital tool in the sales process, preparing Ricoh for the new normal at no additional cost to their already existing investment in the Kaon platform.
Kaon won a second Communicator Award of Excellence in the category of B2B Marketing Effectiveness. Kaon’s transformative sales and marketing applications enable companies to effectively communicate a product or solution’s value to prospects through interactive experiences, virtually. These applications, in turn, help drive increased sales effectiveness and reduced marketing costs. The digital interactive applications are created once and deployed everywhere. Available on devices running iOS, Windows, Android, and macOS, Kaon Interactive’s solutions are used by sales teams and marketers in nearly 150 countries.
Contact us to learn how Kaon Interactive can provide you with an award-winning application to accelerate your marketing and sales efforts — virtually or face-to-face!