Make Every AR Experience Magical with These Best Practices

 

Kaon AR Best Practices

Kaon AR® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems). However, there are several best practices and tips we have compiled to ensure that every AR experience you, or your customer, has is as realistic and magical as it should be.

While AR can be used spontaneously and anywhere from your Kaon-developed application, it helps to consider your environment and do a little pre-AR setup to ensure the best experience.

Click here to download the AR Best Practices Fact Sheet.

View the AR Best Practices video demonstration.

If you don’t have Kaon AR yet and want to learn more, click here to set up a quick and complimentary demo.

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Ciena VR Data Center

Augmented and virtual reality allows products to be displayed within 3D environment.

There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business. But, one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR).

Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Many of those are likely to be used in business settings. From neuroscience to workplace training to industrial manufacturing, AR and VR are increasing the ease of use for enterprise applications across the globe.

Take Ciena, for example. Ciena is a global telecommunications networking, equipment, software and services supplier with a large partner network comprised of IT solutions providers.

The Challenge

Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. In other words, they needed a tool that would help elevate conversations with their 400+ global partner companies and speed up the sales cycle.

The Solution

According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). And though Ciena sells to businesses, at the end of the day, we’re all consumers. So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based.

Kaon Interactive helped Ciena develop an interactive marketing application that made it faster and easier for its sales teams to learn, share, and explore Ciena’s solutions like never before, from anywhere, anytime, on any device (including 3D augmented reality and WebVR). The SPEAR App allows sales teams, channel partners and marketers to demonstrate Ciena’s portfolio of products (in a data center, for example) at scale within a 3D virtual environment.

Ciena Interactive App Portfolio

SPEAR features industry insights, collateral, training videos, multi-language support and a virtual whiteboard function. Users can view and walk around products from any angle, take a photo with a product, and interact with it. This enables sales teams to customize the experience for their end-users so they can answer questions, collaborate, and close deals more quickly and effectively.

The Result

First launched in 2016, usage of the application doubled in just seven months. By the end of 2018, the hope is that the majority of Ciena’s global sales teams and engineers will use the application regularly to accelerate the sales process. Betsy Hansen, Ciena Director of Global Partner Communications, put it best: “The SPEAR App is a new way to do business.”

No matter your industry, it’s obvious that emerging technologies — whether it be AR/VR, robotics or predictive analytics — can have a measurable impact on the way business is conducted. From games to the office, we have a whole new world to which to look ahead.

Interested in learning how interactive marketing can help your organization accelerate the sales process? Contact us!

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Tech Insights from our CTO: Was Magic Leap’s AR Headset A Big Enough Leap?

Magic Leap Augmented Reality
Denny Luan

The much-anticipated Magic Leap One augmented reality headset finally made its (limited) retail debut almost two weeks ago today. With all of the buzz around this “leap” in AR technology, we have one question. What is the use case for our enterprise-level clients? And, was it enough of a leap?

While Magic Leap’s headset looks like a promising start, it seems pretty far away from being a viable platform for enterprise sales and marketing applications. The reported 40-degree field of view — which is the size of a credit card — is only marginally better than the Microsoft Hololens, and while a narrow field like that is useful in limited business cases like overlaying maintenance information, it prevents creating a fully immersive experience that will capture the imagination of customers and close deals.

The other concern we have is that Magic Leap glasses are fundamentally a personal device. Sixty-four percent of adults use glasses and will, therefore, need to have custom prescription inserts for the Magic Leap glasses to produce a clear picture. What that implies is that, practically speaking, the customer or prospect will need to have their own goggles. So, the platform has to be a success in the consumer space, on the scale of the mobile phone, before applications can be useful in most sales engagements. With an entry price point of $2,295, we have obvious concerns about widespread, consumer adoption.

The Magic Leap One AR headset was definitely a leap in the right direction, but a bigger leap is needed to impact the world of enterprise businesses.

Need a primer on the Magic Leap One AR headset? CNET published a concise but comprehensive overview.

What are you thoughts on the Magic Leap One? We would love to hear them in the comments below or on Twitter @marketing3D!

Joshua Smith headshot

 

Joshua Smith is the Founder and Chief Technology Officer of Kaon Interactive.

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