Kaon Launches Free COVID-19 Space Planning Tool to Help Small Businesses

Kaon Interactive COVID-19 Space Planning Tool for Small to Medium Businesses (SMB)

Yesterday, Kaon launched a free space planning tool based on our widely used enterprise lab and space configuration tool. This application is designed to help small and medium businesses around the world reopen safely while following internationally recommended physical distancing guidelines to prevent the spread of COVID-19.

Current space planning methods include manual (paper) approaches, tape measures and paid software. However, due to the rapid evolution of guidelines worldwide for reopening restaurants, bars, gyms, offices, schools, and other public-facing organizations, owners and managers need a more agile tool that allows them to adapt quickly to new and shifting guidelines and government requirements. 

According to a recent U.S. Chamber of Commerce survey, as businesses begin to make adaptations, including requiring six feet of distance, more than six in 10 (62%) are concerned about the risks the virus poses to their employees and customers. 

In response, we have built a first-of-its-kind interactive tool for COVID-19 space planning that uses the power of the Kaon platform and 3D technology to design and visualize floor-plan configurations to implement safe distancing. 

The user-friendly Kaon COVID-19 Space Planning Tool enables users to start with their business’ exact floor plan and square footage. Once the floor plan has been established, unmovable features (such as walls, windows, doors, fixed furniture, etc.) and furnishings may be added from a library of objects using a simple drag-and-drop action. Objects that indicate the presence of a person (e.g. a chair in a restaurant, or a floor decal indicating where people should stand in line in a store) automatically flag to the user when they are closer than six feet apart. Once completed, the 2D floor plan can transition to 3D immersive and interactive experiences at the touch of a button. 

This space planning tool also can demonstrate space evolutions by comparing existing and new layouts, allowing users to easily scale capacity up or down. Various versions of floor plans can be saved and shared with multiple constituents for review and validation. 

Start planning now! Try the free Kaon COVID-19 Space Planning Tool yourself. And contact us with any questions or inquiries.

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Explosive Growth and Opportunity Fuel Kaon’s European Expansion

Kaon-white-logo

Kaon Interactive, whose interactive sales and marketing applications are used in nearly 150 countries, has announced its expansion into Europe to strengthen the company’s partnerships with global B2B organizations. Kaon has appointed two new executives to help facilitate the EU expansion and has added leading European companies, such as Theo FÖRCH GmbH & Co. KG, as new clients.

“Based on our aggregated user data for digital sales and marketing applications, European companies saw precipitous declines in B2B sales activity immediately following their countries’ lockdown orders and did not make a swift transition to virtual selling environments. Many European companies are still struggling with developing and implementing strategies to adapt to a predominantly digital customer engagement model. This European expansion is an opportunity for Kaon to help enterprise customers thrive through and beyond this crisis,” said Gavin Finn, President & CEO at Kaon Interactive. 

One of Kaon’s innovative European clients, FÖRCH, was challenged to easily showcase the demand-and-consumption flexibility of their VARO shelving, storage, and rack solutions and  commissioned Kaon Interactive to both configure and visually lay out each customer solution.

“Prior to using the Kaon Interactive Space Planning Tool application, we were following standard industry practice in manually developing specifications and proposals to design systems configured within our customers’ environments,” said Alexander Emmert, Business Unit Manager Digital Business International at FÖRCH. “Today, we have automated much of that process, improving the customer’s solutions and dramatically reducing the sales cycle and customer lead time. The system automatically creates consistent visuals to represent a common and correct understanding between the customer, sales, our inventory system, all the way through delivery and installation. The pandemic has highlighted the value of this digital strategy, because the efficiencies and interactive nature of this application have brilliantly transformed our sellers’ ability to effectively engage customers and communicate complex product offerings. It is a game changer.”

To follow growing demand in Europe, Kaon made two new hires in the Netherlands:

Thomas Scheerder, senior directorThomas Scheerder, Senior Director, Strategic Accounts, has held various sales positions for emerging technology, event, and software companies.

Sandra Velema-Hijnen, Executive Director – Head of Account ManagementSandra Velema-Hijnen, Executive Director – Head of Account Management, is a highly effective sales and business development leader who has built a successful career in driving growth through B2B consultative partnerships with clients.

Kaon has seen a 55% increase in its application usage, highlighting the power of a digital transformation platform in today’s global climate, the importance of agility in business and customer engagement, and the need for a growth mindset in both short- and long-term business continuity planning. Kaon is excited to deliver continued growth and success for its clients through this European expansion.

Click here to learn more about these award-winning applications that can accelerate your marketing and sales efforts — virtually or face-to-face!

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“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

This article was originally published on LinkedIn.

People dancing in the rain

Thomas Scheerder
By Thomas Scheerder
Sales Director, Kaon Interactive Europe

 

I love this expression, and I live by it! Don’t sit back hiding in the corner, but pick up yourself and make the most, or even better something great, out of it. During our whole lives, we need to fight the obstacles that we face.

I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. These applications typically include many different kinds of experiences, such as dynamic solution stories, photo-realistic 3D product tours, virtual reality, and augmented reality. Our platform helps many leading technology, medical technology, and industrial companies elevate the engagement with their customers around the world on any device, any time, and with unlimited users.

Before I started at Kaon, I worked, almost my whole career, in the event and congress industry. When I left my former company, many of my colleagues said to me, “Are you going to work for an American company, really? Wow, that’s a quite thrilling step!”

European people tend to think that all American companies have this “Wall Street” kind of attitude: Greed is good; if you do not ride along you’re fired! Well, I can tell you, this is not true at all. Kaon Interactive is a great company with amazing colleagues, and I have the pleasure of working with an inspiring leadership team who share the vision of putting the customer first.

You already know which “storm” suddenly came along this year — yes, the COVID-19 storm. This has changed our industry completely, and has even changed our way of living. First China, then Europe and the USA in complete lockdown. No more events, exhibitions, congresses – in a heartbeat, we all found ourselves working remotely from home. We have been teaching our children while joining a virtual business meeting at the same time.

Because it is such a huge storm, this makes it a bit harder to say, “Well let’s just learn how to dance in this heavy rain.” But, to be honest, I think the expression is still correct; we cannot sit back hiding in a corner and wait till it passes by. This storm is here to stay for a while, and even if the nature of the storm changes, the after-effects will last a very long time – so, we need to act on it.

We need to be innovative. We need to rethink how we should do business, how to engage again. We need to make sure that we still keep ourselves, our companies, and the economy as strong as possible. Unfortunately, there will be victims of this crisis who may not be able to continue to operate in the same businesses as before, but those companies that are able to learn how to dance will survive. This is not the same crisis as the banking crisis from 2008; the only way out of this pandemic crisis is investing in transforming our way of working.

Our CEO has recently invested in expanding the company’s team, both for the USA and Europe, because we can help our customers and prospects learn how to dance! Even in these uncertain times, we have been helping visionary marketing leaders at some of the world’s leading companies, such as Siemens, Cisco, IBM, Thermo Fisher Scientific, Bio-Rad, Bently Nevada, and many others, navigate a seamless transition to virtual sales meetings and events for their sales and marketing teams. We were able to do this because our software platform automatically delivers applications to unlimited users online and offline, on the web and natively on PC’s and mobile devices. We have been key in ensuring that these major companies continue to be effective in selling and marketing with interactive customer engagement applications that concisely communicate their complex, competitive value story. This allows them to continue to engage customers, with the power of a face-to-face meeting, while operating virtually out of their homes.

And, when this heavy storm will finally pass away, even though the world will be different in many ways, we will have learned a lot of important things about how to adapt quickly and how to use the power of digital transformation to truly impact customer engagement.

Then we will know that we have really learned to dance in the rain.

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