RSVP for our Marketing Innovation Seminar in Houston, Texas on May 23rd

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences.

This seminar will feature AR/ VR demonstrations, a complimentary breakfast, and dynamic keynote presentations by…




  8:00AM:    Continental Breakfast & Registration

  8:30AM:    Welcome and Introduction

  8:45AM:    Aligning Digital Sales Tools & Marketing Content

  9:15AM:    Interactive Customer Experiences that Drive Sales

  9:45AM:    Effectively Communicating a Complex Value Story

10:15AM:    The Power of a Technology Platform – Ongoing Innovation

10:45AM:    Game Changing AR & VR Solutions – Immersive Experiences Today

11:15AM:    QA, Technology Test-Drive & Closing Remarks

RSVP TODAY to reserve your spot for this exciting event!


Visit to learn more about our solutions!
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Kaon Interactive Wins Three Awards at DxMA Global Marketing Summit!

20170430_203430Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. Leaders from more than 50 diagnostics companies were present and many led captivating talks. Our very own VP of Marketing, Dana Drissel, led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. We learned why these stories are so effective and how to construct them in a way that creates valuable marketing messages.  Dana’s talk was just one of the many engaging sessions at DxMA’s global marketing summit.

During the event, an awards reception took place, which praised dozens of companies for their revolutionary ideas. Award categories included social media, product launch, mobile app/interactive, website, and many others. Kaon Interactive had developed the applications for 3 of the winners on the list. GE won for best interactive mobile application, Becton Dickinson won for best trade show, and Bio-Rad won for best product launch. We were very pleased with the success of our applications and the unique ways in which our customers are using them.20170430_120350_001Once again, DxMA delivered a prestigious and educational conference which we were proud to help sponsor. We hope that the wide range of topics allowed participants to expand their knowledge base in diagnostic marketing. Even Though DxMA has just concluded, we’re already gearing up for our next events! We’re holding our annual marketing innovation seminars in Texas and Boston, register now if you’ll be in the area!

May 23, Houston TX

May 25, Austin TX

June 8, Boston MA

Visit to learn more about our solutions!

About DxMA
The Diagnostics Marketing Association (DxMA), founded in 1974, is a self-funded, non-profit professional society driven by its members. It is the only organization dedicated to diagnostics industry professionals. Membership in the DxMA provides exclusive benefits, such as: (1) fresh, in-depth industry insights; (2) networking and interaction with peers; (3) professional development opportunities; and (4) a forum for the exchange of ideas. For more information, visit

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Virtual Reality is NOT the same as Augmented Reality

Original article published on LinkedIn

Contrary to some recent assertions, there is a significant difference between Virtual Reality and Augmented Reality.  Here’s a quick guide:

1. Augmented Reality (AR)

There are actually two kinds – real and “pretend.”  

  • Real AR is the superimposition of digital objects into a real-time video stream of a live environment,  such that the digital object is scaled properly, and is anchored or tied into the video stream in a contextually and geometrically meaningful way. A good example of this is the WayfairView app from furniture retailer Wayfair, where users can use a tablet with this app to visualize digital images of furniture placed in correct proportions into their actual physical spaces, such as their living room.

  • Pretend AR is the superimposition of digital objects into a real-time video stream of a live environment, such that the digital object is not linked to the scale of the physical world, and the digital object is simply triggered by some event or data (such as a GPS coordinate.)  A good example of this is the Pokemon Go app from Niantic, Inc., in which users can search for imaginary Pokemon characters, and when they “find” them, the character appears superimposed on the video stream from their smartphone camera.
  • The digital objects in either real or pretend AR can be images or 3D models of a physical object, or they can also be other data (such as video, audio, numbers – e.g.outside temperatures, or coordinates, or text data, such as names of buildings.)

2. Virtual Reality (VR)

When users are “placed” into a digital/virtual representation of a physical environment (from the real word or computer generated, or a combination of both) so that they can look at, and even explore this digital world much the same as they would in the real world, this experience is known as Virtual Reality. VR usually involves a headset of some kind (either with a built in vision system and dedicated computer or simply with the user’s smartphone as the display and compute system) to create what’s known as “immersion”.  This has the effect of providing a similar view as if the user were in that environment, and when they move their head, they see the space as if they had looked in that direction in the “real” world. Examples include the Google Cardboard, which allows users to use their own smartphones in a headset experience, and the Oculus Rift, which is a high definition headset that connects to an external computer.

Usually, the VR experience includes a multi-sensory process (both visual and auditory – seeing the space and hearing associated sounds in concert with each other) and may also involve some interaction (allowing the user to select certain objects or take actions.) This is common in many VR games, where the user can “drive” a car or “fire” a weapon, and the application reacts appropriately to that user action.

Post-Script: There is another application type, the 360 degree video, which is often confused with AR or VR.  A 360 video is a video of an actual (real life) scene that is taken with multiple cameras/lenses pointed in every direction at the same time. The effect is to give the viewer the option to “turn” in any direction and see the action unfold from that perspective, in real-time. An example of a 360 video is shown here. The user can pan across the video using the mouse (or touching the screen on a tablet or phone) while the action continues. There is usually no interactivity in this kind of video, other than the user changing the viewing perspective.

By Gavin Finn, President & CEO.

Learn more about Kaon Interactive’s Augmented Reality and Virtual Reality Solutions today!

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