Kaon Interactive Named Top 10 Sales Technology Solutions Provider

B2B Interactive Sales Demo

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, has been named a Top 10 Sales Technology Solutions Provider by CIO Applications. The accolade rounded out a strong year for the company, which saw double-digit increases in revenue and customer growth in 2018.

A panel of distinguished judges made up of CEOs, CIOs, venture capitalists, research analysts and the CIO Applications board of directions analyzed sales technology providers across the country that provided cutting-edge technologies. Kaon Interactive joined a premier group of AI, software and CRM leaders who took home honors for exceptional sales and marketing solutions.

In addition to the CIO Applications honor, Kaon took home two Communicator Awards for its Siemens and Tecan applications, the Digital Agency Network named Kaon’s augmented reality (AR) and virtual reality (VR) solution for Cisco as one of the top four marketing experiences of 2018, and the company was named one of the Largest Mobile Tech Companies in Massachusetts by the Boston Business Journal. Kaon closed its best-performing year in 2018 with double-digit revenue and new customer growth.

Kaon’s transformative sales and marketing applications allow B2B companies to more effectively communicate a product or service’s value to prospects through interactive experiences. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Kaon’s client roster includes a pre-eminent list of visionary Global 1000 companies such as Cisco Systems, Dell-EMC, Thermo Fisher Scientific, Siemens and GE.

“Global executives who are looking to grow and sustain long-term, high-value customer relationships are seeing substantial results from our solutions,” said Gavin Finn, CEO & President of Kaon Interactive. “Because our interactive applications convey true competitive value differentiators, benefits include increased sales win rates and reduced sales cycles, while creating significant marketing efficiencies. Our applications simplify complex B2B products and solution stories, helping globally distributed sales forces with broad product and solution portfolios convey a crisp, relevant value message at every customer touchpoint.”

In 2018, Kaon’s ‘big data’ analytics showed global trends of increased user interactions by as much as 28 percent, year-over-year. This signals an industry shift to engagements that focus on value-based selling versus product selling, as visionary companies embark on digital transformation in their sales and go-to-market strategies. Capabilities such as AR and VR are now yielding tangible results as vehicles to help tell complex stories.

Kaon Interactive’s applications are created once and can be deployed everywhere. Currently available on devices running iOS, Android, MacOS, and Windows, Kaon Interactive’s solutions are used by sales teams and marketers in nearly 40 countries.

Schedule a demo and experience this award-winning solution!

 

 

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Make Every AR Experience Magical with These Best Practices

 

Kaon AR Best Practices

Kaon AR® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems). However, there are several best practices and tips we have compiled to ensure that every AR experience you, or your customer, has is as realistic and magical as it should be.

While AR can be used spontaneously and anywhere from your Kaon-developed application, it helps to consider your environment and do a little pre-AR setup to ensure the best experience.

Click here to download the AR Best Practices Fact Sheet.

View the AR Best Practices video demonstration.

If you don’t have Kaon AR yet and want to learn more, click here to set up a quick and complimentary demo.

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Ciena VR Data Center

Augmented and virtual reality allows products to be displayed within 3D environment.

There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business. But, one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR).

Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Many of those are likely to be used in business settings. From neuroscience to workplace training to industrial manufacturing, AR and VR are increasing the ease of use for enterprise applications across the globe.

Take Ciena, for example. Ciena is a global telecommunications networking, equipment, software and services supplier with a large partner network comprised of IT solutions providers.

The Challenge

Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. In other words, they needed a tool that would help elevate conversations with their 400+ global partner companies and speed up the sales cycle.

The Solution

According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). And though Ciena sells to businesses, at the end of the day, we’re all consumers. So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based.

Kaon Interactive helped Ciena develop an interactive marketing application that made it faster and easier for its sales teams to learn, share, and explore Ciena’s solutions like never before, from anywhere, anytime, on any device (including 3D augmented reality and WebVR). The SPEAR App allows sales teams, channel partners and marketers to demonstrate Ciena’s portfolio of products (in a data center, for example) at scale within a 3D virtual environment.

Ciena Interactive App Portfolio

SPEAR features industry insights, collateral, training videos, multi-language support and a virtual whiteboard function. Users can view and walk around products from any angle, take a photo with a product, and interact with it. This enables sales teams to customize the experience for their end-users so they can answer questions, collaborate, and close deals more quickly and effectively.

The Result

First launched in 2016, usage of the application doubled in just seven months. By the end of 2018, the hope is that the majority of Ciena’s global sales teams and engineers will use the application regularly to accelerate the sales process. Betsy Hansen, Ciena Director of Global Partner Communications, put it best: “The SPEAR App is a new way to do business.”

No matter your industry, it’s obvious that emerging technologies — whether it be AR/VR, robotics or predictive analytics — can have a measurable impact on the way business is conducted. From games to the office, we have a whole new world to which to look ahead.

Interested in learning how interactive marketing can help your organization accelerate the sales process? Contact us!

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