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Category Archives: Geek Talk
Virtual Spaces: How to Create, Connect, Navigate and Experience
Even before the COVID-19 pandemic, innovative and forward-looking industry leaders in event planning, mixed reality, marketing, retail, and more were exploring the concept of virtual spaces. Now, we all find ourselves meeting in virtual spaces, in one way or another, and unsure of how to navigate them. Continue reading
For Marketers: How to Measure Digital Engagement
Particularly for marketing apps (be they web apps or native apps on desktop or mobile devices) the key question marketers should be asking about their apps is: “Are my users engaged?” Continue reading
Posted in Geek Talk, Marketing Guru
Tagged analytics, B2B marketing, Digital marketing, Google Analytics, measuring engagement
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Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise
Although other companies offer high-quality, useful components, Kaon Interactive is the only complete SaaS platform solution for enterprise sales and marketing that delivers an array of technologies to meet business and customer needs. Continue reading