Category Archives: Geek Talk

HTML5 Finally Becomes Viable for B2B Marketing

HTML5 is a buzzword more than a technology. It is a shorthand for a collection of other web technologies that together can make web sites more interactive and engaging, and mobile apps easier to author and cheaper to deploy. The … Continue reading

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Tablet Takeover? Evaluating Nexus 7 for Business

Tablets are undoubtedly one of the hottest sales and marketing device trends of the year, and (at the moment) the iPad reigns supreme for enterprise use. At the beginning of 2012, 1,604 purchasers of hardware for corporate enterprises were surveyed … Continue reading

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What is “Interactive Marketing”?

Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading

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WebGL in Enterprise Web Apps? Uh, no. [Update: make that: not yet]

When a big part of your business is making 3D product representations available to as many people as possible, you pay particular attention to technologies that might help you achieve that goal. WebGL is a promising new technology that can bring … Continue reading

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Your Devices are Mobile—But is Your Content?

With a predicted 82 million tablet users and a 150% increase in Smartphone adoption by 2015, it is clear that the mobile device market is booming and that trend is sure to be reflected in business interactions. However, the lack … Continue reading

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Beyond Digital Signage to Intelligent Signage

Digital signage has come a long way from closed loop videos to full-scale interactive ‘hands-on” experiences that truly captivate customer interest. “We have moved way beyond traditional digital signage to intelligent signage that can be experienced,” Jeff Hastings, CEO of Bright … Continue reading

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