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Author Archives: kaondigital
How Marketers Can Bridge Innovation and Business
Finn says augmented and virtual reality technologies can help their customers tell “very complicated solution stories and messaging.” They can help immerse someone into an environment where they can actually see what these complex marketing and messages mean, rather than imagining it. Continue reading
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Posted in CEO Corner, Marketing Guru
Tagged B2B marketing, CEO, CMO, technology trends
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Prediction: Successful Marketers Treat Sales as Clients and Partners
As corporate marketing undergoes a digital transformation, the marketing department is no longer just throwing collateral over the way to sales. Continue reading
Manufacturing Industry Marketers Must Adjust to Industry 4.0
Industry 4.0 is mandating that marketers in the manufacturing industry digitally transform their strategy to keep up. We call this Marketing 4.0. Continue reading
