Author Archives: kaondigital

How Marketers Can Bridge Innovation and Business

Finn says augmented and virtual reality technologies can help their customers tell “very complicated solution stories and messaging.” They can help immerse someone into an environment where they can actually see what these complex marketing and messages mean, rather than imagining it. Continue reading

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Prediction: Successful Marketers Treat Sales as Clients and Partners

As corporate marketing undergoes a digital transformation, the marketing department is no longer just throwing collateral over the way to sales. Continue reading

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Industry 4.0 is mandating that marketers in the manufacturing industry digitally transform their strategy to keep up. We call this Marketing 4.0. Continue reading

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