Tag Archives: B2B marketing

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Augmented Reality: What is it and Why B2B Marketers Need It Continue reading

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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading

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All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading

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Understanding How Macro and Micro Forces Influence Marketing

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Continue reading

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Kaon Interactive WINS the 2016 SBANE Innovation Award!

And the Winner is… Kaon Interactive!   20 Finalists, narrowed down from 188 nominees, presented to a panel of 66 judges on April 7th at the MIT Endicott House in Dedham, MA as part of Phase 2 of the competition. After … Continue reading

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How To: Build loyalty through customer engagement

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the … Continue reading

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Ignite Your Trade Show Success in 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor … Continue reading

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