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Tag Archives: B2B marketing
Virtual Reality is NOT the same as Augmented Reality
Original article published on LinkedIn. Contrary to some recent assertions, there is a significant difference between Virtual Reality and Augmented Reality. Here’s a quick guide: 1. Augmented Reality (AR) There are actually two kinds – real and “pretend.” Real AR … Continue reading
EXHIBITORLIVE! 2017 is Over, Now What?
As a 7x exhibitor at ExhibitorLive, we’ve found solace in knowing that this event is still recognized as the trade show industry’s most important event. This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what … Continue reading
Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform
Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Continue reading
