Tag Archives: B2B marketing

Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Continue reading

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Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017

Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017 Continue reading

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Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Augmented Reality: What is it and Why B2B Marketers Need It Continue reading

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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading

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All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading

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Understanding How Macro and Micro Forces Influence Marketing

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Continue reading

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Kaon Interactive WINS the 2016 SBANE Innovation Award!

And the Winner is… Kaon Interactive!   20 Finalists, narrowed down from 188 nominees, presented to a panel of 66 judges on April 7th at the MIT Endicott House in Dedham, MA as part of Phase 2 of the competition. After … Continue reading

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