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Tag Archives: B2B marketing
Weathering Market(ing) Uncertainty
We need to prepare for months of an uncertain business environment ahead. What can we control when everything surrounding us is so uncertain? What can we do at an organizational level to sustain revenue growth and continue to effectively engage with customers during these unstable times? Continue reading
How Marketers Should Measure Digital Engagement
Particularly for marketing apps (be they web apps or native apps on desktop or mobile devices) the key question marketers should be asking about their apps is: “Are my users engaged?” Continue reading
Posted in Geek Talk, Marketing Guru
Tagged analytics, B2B marketing, Digital marketing, Google Analytics, measuring engagement
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Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise
Although other companies offer high-quality, useful components, Kaon Interactive is the only complete SaaS platform solution for enterprise sales and marketing that delivers an array of technologies to meet business and customer needs. Continue reading
