Tag Archives: trade show marketing

Don’t Wait for the B2B Trade Show to Return

Don’t wait for the B2B trade show to return. Think beyond the trade show to innovative sales and marketing digital transformation with interactive applications that engage your audience anywhere. Continue reading

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Ignite Your Trade Show Success in 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor … Continue reading

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EXHIBITORS DAILY: Blurred Lines 2– Bridging the Gap Between Sales and Marketing

March  13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily Blurred Lines 2: Bridging the Gap Between Sales and Marketing Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between … Continue reading

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