Tag Archives: trade show marketing

Ignite Your Trade Show Success in 2016

Posted on February 26, 2016 by

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor … Continue reading →

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EXHIBITORS DAILY: Blurred Lines 2– Bridging the Gap Between Sales and Marketing

Posted on March 13, 2014 by

March  13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily Blurred Lines 2: Bridging the Gap Between Sales and Marketing Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between … Continue reading →

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