Tag Archives: engagement marketing

All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading

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How To: Build loyalty through customer engagement

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the … Continue reading

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Millennials: The Technology Fluent Generation

Millennials have become the catalyst for the accelerated growth and development of disruptive technologies in the workplace. A study conducted by IBM stated that 50% of the workforce will be made up of Millennials, also known as Generation Y, by … Continue reading

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