Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

Introducing the Kaon Laboratory Design Tool, Changing the Way Laboratory Devices are Purchased and Sold

Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Continue reading

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How AWS Increased User Interactions on Its Website by 180,000 in One Week

AWS was able to increase user interactions on its website by 180,000 in one week using an interactive application developed by Kaon Interactive. Continue reading

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Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. Continue reading

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