Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

How Marketers Can Bridge Innovation and Business

Posted on March 26, 2019 by

Finn says augmented and virtual reality technologies can help their customers tell “very complicated solution stories and messaging.” They can help immerse someone into an environment where they can actually see what these complex marketing and messages mean, rather than imagining it. Continue reading →

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Prediction: Successful Marketers Treat Sales as Clients and Partners

Posted on March 12, 2019 by

As corporate marketing undergoes a digital transformation, the marketing department is no longer just throwing collateral over the way to sales. Continue reading →

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Posted on February 28, 2019 by

Industry 4.0 is mandating that marketers in the manufacturing industry digitally transform their strategy to keep up. We call this Marketing 4.0. Continue reading →

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