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Category Archives: Marketing Guru
CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B
Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space. Continue reading
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Diving into Digital Transformation
Marketing and sales leaders from global, Fortune 1000 companies shared their unique digital transformation journeys, during three regional Kaon Marketing Innovation Seminars. The common thread between them all is how groundbreaking and impactful these processes have been for their teams, their companies, and their customers. Continue reading
Posted in 3D Products, Marketing Guru, News, Sales Tools, Trade Show Trends
Tagged 3D Product Models, augmented reality, B2B marketing, Bio-Rad Laboratories, Cisco, digital transformation, industrial, information technology, Interactive applications, interactive storytelling, Kaon Interactive, life sciences, Marketing Innovation, martech, Micron Technology, PHC Biomedical, sales enablement, Siemens, Thermo Fisher Scientific, virtual reality
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How Marketers Can Bridge Innovation and Business
Finn says augmented and virtual reality technologies can help their customers tell “very complicated solution stories and messaging.” They can help immerse someone into an environment where they can actually see what these complex marketing and messages mean, rather than imagining it. Continue reading
Posted in CEO Corner, Marketing Guru
Tagged B2B marketing, CEO, CMO, technology trends
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