Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. Continue reading

Posted in 3D Products, Marketing Guru, Uncategorized | Tagged , , , , , , | Leave a comment

What customers want from their mobile marketing experience

B2B researchers are not just using mobile devices when they are out and about, but also when they are at work conducting research. Therefore, it is imperative to create a memorable mobile moment for your prospects anywhere, anytime. Continue reading

Posted in Marketing Guru, Sales Tools | Tagged , , , , , , | Leave a comment

3 Essential Ingredients For Your Engaging Sales Presentation

Original article published on Sales Initiative. According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. Those opening seconds are critical in holding the attention of … Continue reading

Posted in Marketing Guru, Sales Tools | Tagged , , , , , , | Leave a comment

The Unified Business Model (The Future of Sales & Marketing)

Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. Hubspot Inbound Conference Recap 9 of 9 The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , | Leave a comment

How to Measure Your Social Media Activities Using Google Analytics

Hubspot Inbound Conference Recap 8 of 9 How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , , , , , | Leave a comment

Power the Bottom of the Funnel with Sales Enablement

Hubspot Inbound Conference Recap 7 of 9 Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , , , , | Leave a comment

Hubspot Inbound Conference 6 of 9

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , | Leave a comment