Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

Now is the Time for Digital Transformation

After Q1 of this year, companies must pivot to true digital transformation — not just digitization of their in-person and analog processes, which is what many are doing. Robert Reiss, of the CEO Forum Group, and Gavin Finn, Kaon’s president and CEO, addressed this business-vital issue in a recent Forbes article. Continue reading

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Weathering Market(ing) Uncertainty

We need to prepare for months of an uncertain business environment ahead. What can we control when everything surrounding us is so uncertain? What can we do at an organizational level to sustain revenue growth and continue to effectively engage with customers during these unstable times?  Continue reading

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How Marketers Should Measure Digital Engagement

Particularly for marketing apps (be they web apps or native apps on desktop or mobile devices) the key question marketers should be asking about their apps is: “Are my users engaged?” Continue reading

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