Category Archives: Hardware Trends

SCTE Cable-Tec Expo Connects Networks & Technology

As new technologies continue to deliver on cable’s promise to consumers around the world, the SCTE Cable-Tec Expo is playing a more important role than ever before providing an industry alignment that enables companies to accelerate the availability of new … Continue reading

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Intimate EBC Technologies That Win Deals

“If you have the most state-of-the-art products in the world, how you represent yourself has to be done with state-of-the-art marketing techniques,” says Rob Pollack, Boeing’s VP of Branding. Therefore, it is imperative to find technologies that lend the same … Continue reading

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TMCnet: More B2B Companies Relying on Mobile Apps for Marketing

A larger number of companies that sell products in the B2B space are moving onto more mobile approaches, using apps to get their pitches across and make sure that their sales teams are reeling in customers, according to Kaon Interactive, … Continue reading

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B2B Sales Organizations Shifting to Interactive Mobile Marketing Apps That Demo Products and Measure Customer Engagement

Interactive 3D Product Apps Are Changing the Way that B2B Companies Sell and Engage Prospects Maynard, MA – July 15, 2013 – An increasing number of companies are using advanced new mobile apps to ensure their sales teams are engaging … Continue reading

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Mobile is the New Medicine Revitalizing Medical Device Marketing

Scientific instrument and medical device markets are advancing at light speed. As new and improved instruments and devices replace obsolete ones, so too must marketing strategies and sales tactics evolve. Faced with uncertain funding and ever-increasing expenses, laboratories and hospitals … Continue reading

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Kaon v-Rack: Differentiate and Virtually Showcase Telecom Products Like Never Before In Natural Environment

There’s irony in the fact that the products designed to facilitate modern communications are often the most difficult to talk about. The problem rests in the complexity of network and telecommunications products, and also the fact that it’s nearly impossible … Continue reading

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Kaon First to Bring 3D Product Models to Google Nexus 7 Android Tablet for B2B Marketing

Offers On-The-Go Interactive, Photo-Realistic Demonstrations for Large and Complex Products  Kaon Interactive, the leading provider of 3D interactive product marketing applications, today announced the first fully interactive, real time 3D product demonstrations available on Google’s new Nexus 7 Tablet, via … Continue reading

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