Category Archives: Sales Tools

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Augmented Reality: What is it and Why B2B Marketers Need It Continue reading

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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading

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What customers want from their mobile marketing experience

B2B researchers are not just using mobile devices when they are out and about, but also when they are at work conducting research. Therefore, it is imperative to create a memorable mobile moment for your prospects anywhere, anytime. Continue reading

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3 Essential Ingredients For Your Engaging Sales Presentation

Original article published on Sales Initiative. According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. Those opening seconds are critical in holding the attention of … Continue reading

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Create Once, Use Everywhere

Imagine creating an app once and from that moment it always works without having to worry about software updates crashing your application? With the Kaon ADN (Application Delivery Network), we give B2B companies a cost effective way to deliver interactive … Continue reading

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Top Tips for Increasing Sales with Digital Interactivity

By Dana Drissel, Vice President at Kaon Interactive. A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. In marketing and sales, this can be accomplished by using … Continue reading

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Millennials: The Technology Fluent Generation

Millennials have become the catalyst for the accelerated growth and development of disruptive technologies in the workplace. A study conducted by IBM stated that 50% of the workforce will be made up of Millennials, also known as Generation Y, by … Continue reading

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