Category Archives: Sales Tools

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Augmented Reality: What is it and Why B2B Marketers Need It Continue reading

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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading

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What customers want from their mobile marketing experience

B2B researchers are not just using mobile devices when they are out and about, but also when they are at work conducting research. Therefore, it is imperative to create a memorable mobile moment for your prospects anywhere, anytime. Continue reading

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