Tag Archives: Marketing ROI

How Marketing Can Help Companies Thrive in Challenging Economic Times

Rather than succumb to the temptation to “turn off the headlights” as we face economic challenges, companies would do well to use this opportunity to upgrade their digital marketing and sales platforms and build interactive customer engagement solutions that will form the foundation of superior long-term market share and financial performance. Continue reading

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The Unified Business Model (The Future of Sales & Marketing)

Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. Hubspot Inbound Conference Recap 9 of 9 The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez … Continue reading

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Kaon’s CEO Talks “Marketing Excellence” with C-Suite

Gavin Finn’s interview with Jeffery Hayzlett at The C-Suite Networking Conference in Boston, MA, March 2015. “Involve customers in every step of the process, and surround them with interactivity.”

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