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Tag Archives: Sales and Marketing Alignment
Now is the Time for Digital Transformation
After Q1 of this year, companies must pivot to true digital transformation — not just digitization of their in-person and analog processes, which is what many are doing. Robert Reiss, of the CEO Forum Group, and Gavin Finn, Kaon’s president and CEO, addressed this business-vital issue in a recent Forbes article. Continue reading
The Unified Business Model (The Future of Sales & Marketing)
Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. Hubspot Inbound Conference Recap 9 of 9 The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez … Continue reading
Posted in Marketing Guru
Tagged 3D, Boston, business challenges, business priorities, Hubspot, Inbound, marketing, Marketing ROI, sales, Sales and Marketing Alignment
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Power the Bottom of the Funnel with Sales Enablement
Hubspot Inbound Conference Recap 7 of 9 Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you … Continue reading
Posted in Marketing Guru
Tagged B2B, BOFU, Buyers journey, customers, Hubspot, Inbound, Kaon, kaoninteractive, Marketing Funnel, Pain Points, Sales and Marketing Alignment, Sales funnel, social media
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