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How to Measure Your Social Media Activities Using Google Analytics
Hubspot Inbound Conference Recap 8 of 9 How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what … Continue reading
Posted in Marketing Guru
Tagged analytics, B2B marketing, business challenges, Google Analytics, Google UTm, Hubspot, Inbound, LinkedIn, marketing, Measurement, organic, sales, social media, twitter
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Power the Bottom of the Funnel with Sales Enablement
Hubspot Inbound Conference Recap 7 of 9 Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you … Continue reading
Posted in Marketing Guru
Tagged B2B, BOFU, Buyers journey, customers, Hubspot, Inbound, Kaon, kaoninteractive, Marketing Funnel, Pain Points, Sales and Marketing Alignment, Sales funnel, social media
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Hubspot Inbound Conference Recap 3 of 9
Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. … Continue reading
Posted in Marketing Guru
Tagged Boston, Brand Awareness, content, Hubspot, Inbound, Measurement, PR, Public Relations, Referral Traffic, social media
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