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Tag Archives: analytics
For Marketers: How to Measure Digital Engagement
Particularly for marketing apps (be they web apps or native apps on desktop or mobile devices) the key question marketers should be asking about their apps is: “Are my users engaged?” Continue reading
Posted in Geek Talk, Marketing Guru
Tagged analytics, B2B marketing, Digital marketing, Google Analytics, measuring engagement
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Data Analytics Is Critical For Success
With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. This type of information can be leveraged not only by marketing, but also in other areas … Continue reading
Posted in News
Tagged analytics, B2B marketing, Brand Quarterly, business challenges, business priorities, data, Data Analytics, marketing, marketing strategy, sales
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How to Measure Your Social Media Activities Using Google Analytics
Hubspot Inbound Conference Recap 8 of 9 How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what … Continue reading
Posted in Marketing Guru
Tagged analytics, B2B marketing, business challenges, Google Analytics, Google UTm, Hubspot, Inbound, LinkedIn, marketing, Measurement, organic, sales, social media, twitter
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