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Tag Archives: Business
By the Numbers: A Simple Guide To Analytics
Big Data. It’s the new thing. Alright, it’s not so new. But it’s the thing. Even “small data” would seem to be useful. So why are most data not used, even if they are collected? Have you ever heard about … Continue reading
Posted in CEO Corner
Tagged analytics, big data, Business, data, information, insights, Kaon, technology, trends
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Video is Out, Interactivity is In
Four things that videos CAN’T do [that Interactive Applications CAN]: Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading
Posted in 3D Products
Tagged 3D, 3D interactive product marketing, 3D Product Models, 3D Products, B2B, B2B marketing, Blog, Business, business challenges, complex products, Content marketing, Customer experience, engagement, engagement marketing, Innovation, interactive, interactive marketing, iPad, Kaon, Kaon Interactive, sales tools
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The Science Behind Why “Good” Marketing Makes Selling Much Easier
Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading