Tag Archives: Business

RSVP for Our Chicago Marketing Innovation Seminar (Nov. 17th)

    Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will … Continue reading

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By the Numbers: A Simple Guide To Analytics

Big Data. It’s the new thing. Alright, it’s not so new. But it’s the thing. Even “small data” would seem to be useful. So why are most data not used, even if they are collected? Have you ever heard about … Continue reading

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Video is Out, Interactivity is In

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading

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The Science Behind Why “Good” Marketing Makes Selling Much Easier

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading

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Lack of Innovation is Hurting Your Career

Everyone knows the old adage: “Insanity: doing the same thing over and over again but expecting different results.”, often attributed to Albert Einstein. Yet, many B2B marketers continue to pursue the same tactics and strategies, deluding themselves into believing that … Continue reading

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Mobile is the New Medicine Revitalizing Medical Device Marketing

Scientific instrument and medical device markets are advancing at light speed. As new and improved instruments and devices replace obsolete ones, so too must marketing strategies and sales tactics evolve. Faced with uncertain funding and ever-increasing expenses, laboratories and hospitals … Continue reading

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Tablet Takeover? Evaluating Nexus 7 for Business

Tablets are undoubtedly one of the hottest sales and marketing device trends of the year, and (at the moment) the iPad reigns supreme for enterprise use. At the beginning of 2012, 1,604 purchasers of hardware for corporate enterprises were surveyed … Continue reading

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