Tag Archives: engagement

How Digital Marketing Will Get You Promoted or Kill Your Career

This article was previously published on LinkedIn As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect … Continue reading

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3 Essential Ingredients For Your Engaging Sales Presentation

Original article published on Sales Initiative. According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. Those opening seconds are critical in holding the attention of … Continue reading

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“Digital” is an entirely new Marketing Business Model

It is no longer sufficient for marketers to “go digital”.   In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g. a … Continue reading

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