Tag Archives: Content marketing

All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading

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3 Essential Ingredients For Your Engaging Sales Presentation

Original article published on Sales Initiative. According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. Those opening seconds are critical in holding the attention of … Continue reading

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Hubspot Inbound Conference Recap 2 of 9

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Throughout … Continue reading

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