Tag Archives: change

Hubspot Inbound Conference Recap 2 of 9

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Throughout … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , , | Leave a comment

At its core, marketing and sales is about change

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading

Posted in CEO Corner, Marketing Guru | Tagged , , , , , , , | Leave a comment

Top 3 Reasons Marketers Are Scared of Change?

Sticking to the status quo is no way to live life and it is definitely not an acceptable way to approach your B2B marketing initiatives. So why are marketing departments producing the same old static brochures and repetitive video loops … Continue reading

Posted in Marketing Guru | Tagged , , , , , | Leave a comment