Tag Archives: business value

At its core, marketing and sales is about change

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading

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Can You Manage Your Stuck Deals – Part 2

In part one, we discussed three ways in which deals can get stuck in your sales pipeline, and techniques to get them moving again, including… No compelling need to change – business challenges Changed priorities – lack of bandwidth The … Continue reading

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