Tag Archives: business value

The Three Most Important B2B Marketing Questions for 2016

Posted on February 11, 2016 by

  To achieve success in 2016, these are the most important questions fomarketers to ask: What are the reasons our sales teams lose deals they should have won? What key value do we deliver that sets us apart from the … Continue reading →

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At its core, marketing and sales is about change

Posted on April 20, 2015 by

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading →

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Can You Manage Your Stuck Deals – Part 2

Posted on March 23, 2012 by

In part one, we discussed three ways in which deals can get stuck in your sales pipeline, and techniques to get them moving again, including… No compelling need to change – business challenges Changed priorities – lack of bandwidth The … Continue reading →

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