Tag Archives: business value

The Three Most Important B2B Marketing Questions for 2016

  To achieve success in 2016, these are the most important questions fomarketers to ask: What are the reasons our sales teams lose deals they should have won? What key value do we deliver that sets us apart from the … Continue reading

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At its core, marketing and sales is about change

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading

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Can You Manage Your Stuck Deals – Part 2

In part one, we discussed three ways in which deals can get stuck in your sales pipeline, and techniques to get them moving again, including… No compelling need to change – business challenges Changed priorities – lack of bandwidth The … Continue reading

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