Tag Archives: value propositions

How to Solve the Top 5 Challenges of B2B Sales with Marketing

To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona. Continue reading

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At its core, marketing and sales is about change

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading

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The Science Behind Why “Good” Marketing Makes Selling Much Easier

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading

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