Tag Archives: value propositions

How to Solve the Top 5 Challenges of B2B Sales with Marketing

To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona. Continue reading

Advertisements
Posted in 3D Products, Marketing Guru, Sales Tools, Trade Show Trends | Tagged , , , , , , , , , , | Leave a comment

At its core, marketing and sales is about change

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading

Posted in CEO Corner, Marketing Guru | Tagged , , , , , , , | Leave a comment

The Science Behind Why “Good” Marketing Makes Selling Much Easier

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading

Posted in CEO Corner | Tagged , , , , , , , , , , , | Leave a comment