Author Archives: Gavin Finn

Virtual Reality is NOT the same as Augmented Reality

Posted on March 30, 2017 by Gavin Finn

Original article published on LinkedIn.  Contrary to some recent assertions, there is a significant difference between Virtual Reality and Augmented Reality.  Here’s a quick guide: 1. Augmented Reality (AR) There are actually two kinds – real and “pretend.”   Real AR … Continue reading →

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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

Posted on February 7, 2017 by Gavin Finn

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading →

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Stop presenting- Start engaging!

Posted on January 8, 2016 by Gavin Finn

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. At a meeting in December of 2015, the Director … Continue reading →

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