Author Archives: Gavin Finn

Virtual Reality is NOT the same as Augmented Reality

Posted on March 30, 2017

Original article published on LinkedIn.  Contrary to some recent assertions, there is a significant difference between Virtual Reality and Augmented Reality.  Here’s a quick guide: 1. Augmented Reality (AR) There are actually two kinds – real and “pretend.”   Real AR … Continue reading →

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Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

Posted on February 7, 2017

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading →

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How Digital Marketing Will Get You Promoted or Kill Your Career

Posted on November 8, 2016

This article was previously published on LinkedIn As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect … Continue reading →

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