Tag Archives: customer engagement

Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

AR and VR are facilitating immersive experiences for B2B marketers by amplifying their customers’ receptiveness to key value propositions across the entire customer lifecycle. Continue reading

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3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. Continue reading

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RSVP: Santa Clara Marketing Innovation Seminar

Join Kaon Interactive Thursday December 15th for our next Marketing Innovation Roadshow in Santa Clara, CA.
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Stop presenting- Start engaging!

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. At a meeting in December of 2015, the Director … Continue reading

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CMO Report: The Era Of Digital Transformation

Byline published by Dana Drissel, originally posted on Brand Quarterly. The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they … Continue reading

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Chief Marketer: Digital Transformation, The Next Level of Sales Enablement

May 14, 2014 – Byline by Gavin Finn, published by Chief Marketer Digital Transformation, The Next Level of Sales Enablement Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with … Continue reading

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Marketers Challenged to Increase Sales Enablement Efforts in 2014

2014 has arrived with new trends and technologies marketers will be forced to adapt to in the ever-changing B2B market place. There’s an evolution taking place where marketers NEED to become technology savvy, or they may be left in the prehistoric … Continue reading

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