Tag Archives: Customer experience

RSVP: Santa Clara Marketing Innovation Seminar

Join Kaon Interactive Thursday December 15th for our next Marketing Innovation Roadshow in Santa Clara, CA.
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Kaon Interactive WINS the 2016 SBANE Innovation Award!

And the Winner is… Kaon Interactive!   20 Finalists, narrowed down from 188 nominees, presented to a panel of 66 judges on April 7th at the MIT Endicott House in Dedham, MA as part of Phase 2 of the competition. After … Continue reading

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Stop presenting- Start engaging!

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. At a meeting in December of 2015, the Director … Continue reading

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Hubspot Inbound Conference 5 of 9

The Power of Two: How to Leverage Relationships to Triple Your Lead Flow (for Free!) by Lisa Toner of Hubspot. “When spider webs unite, they can tie up a lion.” Why is marketing trying to do it all on their … Continue reading

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CMO Report: The Era Of Digital Transformation

Byline published by Dana Drissel, originally posted on Brand Quarterly. The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they … Continue reading

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Interactive Apps Supercharge Channel Sales And Marketing

February 26,2015– Byline by Gavin Finn, published by IT Best of Breed. Selling and marketing has become more complex as customers perceive products (and services) to be more commoditized. This has resulted in an acute need to clearly articulate and … Continue reading

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The Buyer’s Journey: Marketing & Sales Roles

We have a great deal of research now about how B2B buyers travel through a specific process before they ultimately purchase. As sales and marketing teams adapt to this new world order, what roles should they play at each stage … Continue reading

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