Tag Archives: Digital marketing

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Augmented Reality: What is it and Why B2B Marketers Need It Continue reading

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How Digital Marketing Will Get You Promoted or Kill Your Career

As the world moves increasingly toward digital strategies for almost every aspect of individual and corporate life, it is important to recognize that we can’t simply “digitize” existing processes or assets, and expect the results to be better. The digital … Continue reading

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Marketing In 2016–And Beyond–Will Be All About Value

As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. In 2015, we observed a more practical approach to content marketing … Continue reading

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Kaon Wins the EContent 100 Award

Kaon Interactive wins the EContent 100 award! EContent 100 is the list of “companies that matter most” in the digital content industry. Read more about Kaon’s accomplishment here: View from the Top: Kaon Interactive The full list of 100 companies: … Continue reading

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“Digital” is an entirely new Marketing Business Model

It is no longer sufficient for marketers to “go digital”.   In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g. a … Continue reading

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Millennials: The Technology Fluent Generation

Millennials have become the catalyst for the accelerated growth and development of disruptive technologies in the workplace. A study conducted by IBM stated that 50% of the workforce will be made up of Millennials, also known as Generation Y, by … Continue reading

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“In-Person” Selling is Best

Original article published on Gavin Finn’s LinkedIn profile. Just because people use the Internet to do more research about products and services does not mean that face-to-face meetings are unnecessary. In fact, when you look at real data, there is proof … Continue reading

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