Tag Archives: sales enablement

Prediction: Successful Marketers Treat Sales as Clients and Partners

As corporate marketing undergoes a digital transformation, the marketing department is no longer just throwing collateral over the way to sales. Continue reading

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Augmented and virtual reality allows products to be displayed within 3D environment. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business. But, one unexpected fix that’s making waves … Continue reading

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All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading

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