Tag Archives: sales enablement

How To: Build loyalty through customer engagement

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the … Continue reading

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Kaon’s CEO Talks “Marketing Excellence” with C-Suite

Gavin Finn’s interview with Jeffery Hayzlett at The C-Suite Networking Conference in Boston, MA, March 2015. “Involve customers in every step of the process, and surround them with interactivity.”

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MD&DI: Top 4 Medtech Marketing Trends of 2015

  February 13, 2015- Published by MD&DI (Medical Device and Diagnostic Industry) As labs and hospitals try to cut costs, knowing how to effectively sell your medical device products will be key. Faced with uncertain funding and ever-increasing costs, laboratories … Continue reading

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