Tag Archives: sales enablement

All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading

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Kaon Interactive WINS the 2016 SBANE Innovation Award!

And the Winner is… Kaon Interactive!   20 Finalists, narrowed down from 188 nominees, presented to a panel of 66 judges on April 7th at the MIT Endicott House in Dedham, MA as part of Phase 2 of the competition. After … Continue reading

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How To: Build loyalty through customer engagement

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the … Continue reading

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