Tag Archives: Case Study

Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. Continue reading

Posted in 3D Products, Marketing Guru, News, Sales Tools | Tagged , , , , , , , , , , , | Leave a comment

CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space. Continue reading

Posted in Creative Crackerjack, Hardware Trends, Marketing Guru, Trade Show Trends | Tagged , , , , , | Leave a comment

B2B Marketing: Virtual display saves money and increases engagement for complex solution

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. That is, until the company created … Continue reading

Posted in News | Tagged , , , , , , , , , , , , | Leave a comment