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Tag Archives: Case Study
Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate
Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. Continue reading
Posted in 3D Products, Marketing Guru, News, Sales Tools
Tagged 3D Product Models, 3D Product Tours, biotechnology, Case Study, Digital marketing, digital transformation, inbound marketing, Interactive applications, Invitrogen, life sciences, sales enablement, Thermo Fisher Scientific
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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B
Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space. Continue reading
B2B Marketing: Virtual display saves money and increases engagement for complex solution
Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. That is, until the company created … Continue reading
