Tag Archives: Case Study

Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Posted on July 25, 2019 by

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution. To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. Continue reading →

Posted in 3D Products, Marketing Guru, News, Sales Tools | Tagged , , , , , , , , , , , | Leave a comment

CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Posted on July 11, 2019 by

Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space. Continue reading →

Posted in Creative Crackerjack, Hardware Trends, Marketing Guru, Trade Show Trends | Tagged , , , , , | Leave a comment

B2B Marketing: Virtual display saves money and increases engagement for complex solution

Posted on October 21, 2015 by

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. That is, until the company created … Continue reading →

Posted in News | Tagged , , , , , , , , , , , , | Leave a comment