Tag Archives: virtual products

B2B Marketing: Virtual display saves money and increases engagement for complex solution

Posted on October 21, 2015 by Kristy Pauloski

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. That is, until the company created … Continue reading →

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Video: An Event Engagement No-No

Posted on October 25, 2013 by kaonmarketingguru

Display technology is becoming more and more prominent at events, with nearly every customer engagement having a large HD monitor, touch screens or vivid custom-built displays. Despite all these flashy content delivery methods, there has been an overwhelming amount of … Continue reading →

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Marketers Only Get One Chance to Make a First Product Impression

Posted on June 4, 2012 by kaonmarketingguru

First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading →

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