Marketers Only Get One Chance to Make a First Product Impression

First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right innovative marketing technology to tell your product story a.) quickly, and b.) effectively, is imperative.

Making a lasting impression doesn’t necessarily mean having a sexy product. It means utilizing innovative marketing tools that will target someones intellectual, sensory and emotional connections, so that a product will truly stand out.

It is also important to make sure that the same engaging experiences are available anywhere a prospect would encounter a product (i.e. website, trade show, sales meeting, briefing center, etc.) to establish a brand consistency at every point of entry into the product buying cycle.

Photo-realistic, 3D Product Models–which look and behave exactly like the actual products–allow companies to present engaging and effective demonstrations of even the most sophisticated  or complex products, offline and online. Customers can view them from every angle, explore options and features (open drawers, etc.) – controlling their own, customized experiences based on personal preferences.

Marketing technologies like this, that put customers in the ‘driver’s seat’ create an amazing first impression as individuals engage with the product to clearly learn how it would solve their business challenge. The hands-on ‘practice by doing’ virtual product demonstrations accelerate retention rates by upwards of 75%, making the first product impression a memorable one.

As a marketer, you only get one chance to make a first impression, so make sure you are utilizing innovative tools that will drive success.

About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.
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