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Tag Archives: product launch
What’s in the Box? Differentiating Your Telecom Products from Your Competition.
Marketers in the telecom and networking hardware industry have struggled for years to differentiate their products, while salespeople have struggled to clearly decipher what product within their portfolio is best suited for their customers’ needs. “At first glance, the physical … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D Products, CommScope, differentiate products, Digital Marketing Strategy, experiences, interactivity, iPad, Juniper Networks, Kaon Interacive, marketing, markting technologies, product launch, sales meeting, Telecom, Touch-scr, trade show
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Marketers Only Get One Chance to Make a First Product Impression
First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading