Tag Archives: marketing message

Now You’re Talking My (Marketing) Language

Singing the Same Tune Getting everyone within your organization to use the same vernacular when talking about your products is an ongoing challenge for marketing departments. Creating a consistent, concise, and compelling marketing message should be more of a good … Continue reading

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CASE STUDY: Juniper Cuts Product Demo Costs from $100 to $2.33 Per Minute

Enterprise IT sales are finally starting to show some positive growth, as companies emerging from the down economy are once again starting to look at tools to help improve efficiencies and expand their reach more cost effectively. In this case … Continue reading

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