Tag Archives: message consistency

Now You’re Talking My (Marketing) Language

Singing the Same Tune Getting everyone within your organization to use the same vernacular when talking about your products is an ongoing challenge for marketing departments. Creating a consistent, concise, and compelling marketing message should be more of a good … Continue reading

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B2B Marketers Top 3 Problems

I’ve been fortunate to attend (and be an invited speaker at) several industry conferences and events this year, and it seems to me that there are some interesting threads that have emerged. In speaking with marketing executives from a wide … Continue reading

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