Tag Archives: Website

Now You’re Talking My (Marketing) Language

Posted on August 14, 2013 by

Singing the Same Tune Getting everyone within your organization to use the same vernacular when talking about your products is an ongoing challenge for marketing departments. Creating a consistent, concise, and compelling marketing message should be more of a good … Continue reading →

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Marketers Only Get One Chance to Make a First Product Impression

Posted on June 4, 2012 by

First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading →

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CMOs Must Redefine Traditional Marketing

Posted on January 20, 2012 by

In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading →

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