In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement.
Today’s mobile customer desires interaction and ‘hands-on’ involvement in the buying process, which has lead to real-time ‘experiential’ marketing. At the end of the day, customers no longer separate marketing from the product—it is the product. Every interaction your customer has with your product (e.g. sales engagement, website, social media, trade show) counts. Therefore, modifying your marketing strategy to create an end-to-end customer-engagement experience is now an absolute requirement.
One innovative marketing solution provider, Kaon Interactive, creates interactive touch-driven 3D marketing experiences that allow companies with complex products and solutions to crisply demonstrate and articulate advantages in a way that makes it easy for sales to communicate and simple for customers to understand.
Kaon’s customers interact with photo-realistic 3D product models from every angle, explore options and features (e.g. remove components), as well as investigate interactive scenes, dynamic solution diagrams, videos, presentations and collateral. Kaon’s content is created ONCE and reused across EVERY sales and marketing platform, including; iPads, laptops, websites, touch-screen appliances, and more.
The ongoing challenge facing the CMO has been to create a marketing environment where employees and partners can clearly differentiate their products in a consistent manner, at every touch-point, 100% of the time. This goal has eluded event the best CMOs due to the deep proliferation of their organizations, but unifying your corporate message with cross-platform interactive marketing solutions (like Kaon’s) may be easier than they think.