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Tag Archives: messaging
Taking 3D from the Silver Screen to B2B Product Marketing
Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D, 3D interactive product marketing, 3D interactive product models, 3D Product Models, 3D Products, Apple iPad, Avatar, B2B, B2B marketing, BD, Belden, business challenges, Cisco, Differentiation, GE Industrial, Google+, iPad, James Cameron, Junier networks, Kaon Interactive, laptop, marketers, Marketing ROI, Martin Scorsese, messaging, multi-platform, Nexus 7, product demonstrations, product marketing, Titanic, touch-screen, Waters
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CMOs Must Redefine Traditional Marketing
In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading
Posted in Marketing Guru
Tagged 3d product, CMO, cross-platform, iPad, laptop, marketing, messaging, sales enablement, social media, touch-screen, trade show, Website
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Differentiation – why isn’t it easier?
We have the privilege of working with marketers from many of the world’s leading companies. It seems to me that it is becoming more and more difficult to develop crisp, well-understood, and accurate marketing differentiation messaging, even for market leaders. … Continue reading
