Taking 3D from the Silver Screen to B2B Product Marketing

Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a result, more and more directors are coming around to the 3D format, and delivering their own enjoyable implementations of the effect (such as in Martin Scorsese’s Hugo).

Maynard, Massachusetts-based Kaon Interactive, a provider of 3D interactive product marketing applications, has pioneered this 3D trend in the B2B space, providing marketers with a viable way to demonstrate their products efficiently and cost- effectively with the use of virtual 3D Product Models.

Understanding the need for mobility, and consistency of product messaging, Kaon is the only company to create a cross-platform solution using truly interactive 3D Product Models that are created once and reused on multiple platforms (iPads, laptops, Smartphones, websites, touch-screen appliances) and in multiple venues (sales meetings, trade shows, product launch events), without having to be recreated or reformatted.

As of October 1, 2012, Kaon is the first to put their photo-realistic HD 3D Product Models on Google’s Nexus 7 (a possible competitor to the Apple iPad tablet in the B2B space) where prospects will be able to interact with virtual product demonstrations from every angle, explore options and features (open drawers, change components, demonstrate processes, etc.) and control their own personalized experience based on individual preferences.

Similar to James Cameron, Kaon Interactive has become the poster child for interactive 3D product marketing applications; product manufacturing companies such as Cisco, Juniper Networks, BD, GE Industrial, Fujitsu Network Communications and MEDRAD are using Kaon’s 3D Product Models to obtain greater access to their products for demonstrations, alleviate expensive product shipping costs, and differente their products from their competition by uncovering hidden product features and benefits.

About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.
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