Tag Archives: multi-platform

Taking 3D from the Silver Screen to B2B Product Marketing

Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading

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The World has Changed. B2B Marketers Need to Adapt.

When asked what innovations in marketing most B2B marketers are adopting, more often than not, “social marketing” initiatives top their lists. Facebook, Twitter, LinkedIn, and other social media offer a variety of ways to message to their target audiences. That’s great, … Continue reading

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Beyond Digital Signage to Intelligent Signage

Digital signage has come a long way from closed loop videos to full-scale interactive ‘hands-on” experiences that truly captivate customer interest. “We have moved way beyond traditional digital signage to intelligent signage that can be experienced,” Jeff Hastings, CEO of Bright … Continue reading

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