Tag Archives: marketers

What We Have Here Is A Failure to Communicate

Why do most B2B sales people miss their quota? At the top of my list is the failure to communicate. Just as in the classic movie “Cool Hand Luke”, when the (admittedly evil) Captain can’t get Luke to cooperate and he … Continue reading

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Intimate EBC Technologies That Win Deals

“If you have the most state-of-the-art products in the world, how you represent yourself has to be done with state-of-the-art marketing techniques,” says Rob Pollack, Boeing’s VP of Branding. Therefore, it is imperative to find technologies that lend the same … Continue reading

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Taking 3D from the Silver Screen to B2B Product Marketing

Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading

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