Tag Archives: marketers

What We Have Here Is A Failure to Communicate

Why do most B2B sales people miss their quota? At the top of my list is the failure to communicate. Just as in the classic movie “Cool Hand Luke”, when the (admittedly evil) Captain can’t get Luke to cooperate and he … Continue reading

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Why Marketers Must Harness the Power of the Cloud

It’s time for B2B marketers to get their heads out of the clouds and start realizing how hosted technologies and cloud adoption will help them differentiate their offerings and inevitably sell more. Most B2B buyers engage in almost 60% of their buying … Continue reading

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Intimate EBC Technologies That Win Deals

“If you have the most state-of-the-art products in the world, how you represent yourself has to be done with state-of-the-art marketing techniques,” says Rob Pollack, Boeing’s VP of Branding. Therefore, it is imperative to find technologies that lend the same … Continue reading

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