Author Archives: kaonmarketingguru

About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.

EXHIBITORLIVE! 2017 is Over, Now What?

Posted on March 28, 2017 by kaonmarketingguru

As a 7x exhibitor at ExhibitorLive, we’ve found solace in knowing that this event is still recognized as the trade show industry’s most important event. This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what … Continue reading →

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At its core, marketing and sales is about change

Posted on April 20, 2015 by kaonmarketingguru

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading →

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What We Have Here Is A Failure to Communicate

Posted on September 16, 2014 by kaonmarketingguru

Why do most B2B sales people miss their quota? At the top of my list is the failure to communicate. Just as in the classic movie “Cool Hand Luke”, when the (admittedly evil) Captain can’t get Luke to cooperate and he … Continue reading →

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