Author Archives: kaonmarketingguru

About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.

5 Steps to Telling Your Product Story Better

Posted on August 26, 2014 by kaonmarketingguru

When trying to communicate a complex product story, articulating your differentiation is key. But often times it’s just not enough. Here are five steps that will help your company explain its product story loud and clear. 1.    Hands-on customer engagement … Continue reading →

Posted in 3D Products, Marketing Guru | Tagged , , , , , , , , , , , , , , , | Leave a comment

How to Harness the Power of the Cloud at Trade Shows

Posted on August 12, 2014 by kaonmarketingguru

Byline by Dana Drissel, published by Exhibitors Daily In recent years we’ve seen explosive growth in the marketing technology sector, causing research firm Gartner to famously predict that CMOs would outspend CIOs on IT by the year 2017. As sales enablement … Continue reading →

Posted in Marketing Guru | Tagged , , , , , , , , , | Leave a comment

4 Features EVERY ‘Product Demo’ Should Have

Posted on July 15, 2014 by kaonmarketingguru

Creating a product demonstration is a requirement when trying to differentiate your offering from the competition. In fact, according to the 2014 Qvidian ‘Sales Executive Challenge’ report, difficulty presenting ‘competitive differentiation’ is the #1 issue B2B companies face this year. … Continue reading →

Posted in Marketing Guru | Tagged , , , , , , , , , , | Leave a comment