Tag Archives: cloud

How to Harness the Power of the Cloud at Trade Shows

Byline by Dana Drissel, published by Exhibitors Daily In recent years we’ve seen explosive growth in the marketing technology sector, causing research firm Gartner to famously predict that CMOs would outspend CIOs on IT by the year 2017. As sales enablement … Continue reading

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Why Marketers Must Harness the Power of the Cloud

It’s time for B2B marketers to get their heads out of the clouds and start realizing how hosted technologies and cloud adoption will help them differentiate their offerings and inevitably sell more. Most B2B buyers engage in almost 60% of their buying … Continue reading

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What Does Cloud Computing Mean For Marketers?

In the words of Marc Benioff, CEO of Salesforce.com, “The cloud services companies of all sizes…The cloud is for everyone.” The idea of hosting information in a ‘cloud’ appeals to many as it can allow businesses to utilize less hardware, … Continue reading

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