In the words of Marc Benioff, CEO of Salesforce.com, “The cloud services companies of all sizes…The cloud is for everyone.” The idea of hosting information in a ‘cloud’ appeals to many as it can allow businesses to utilize less hardware, decrease energy costs, and some people find that cloud-based applications are easier implement and use. Some skeptics believe storing data in the cloud is not as secure or reliable as they would like; however, for others cloud computing allows them to feel secure that their information is backed up regardless of whether a certain local device crashes.
But above and beyond just storing data, cloud-based applications can be utilized to revitalize marketing organizations with one huge benefit—complete mobility. Because cloud-based apps can be run seamlessly from remote devices, sales and marketing content can immediately be retrieved from iPads, SmartPhones or laptops at a moment’s notice. And with sophisticated applications this can mean having full presentations, demonstrations, and a complete catalog of virtual product demonstrations at any sales professional’s fingertips. Regardless of whether a corporation is interested in storing their information in the cloud, there is definitely value in investigating how cloud-based applications can better equip your business with a sales and marketing toolkit for presentations: anywhere, anytime.
Below are three marketing thought leaders who utilize cloud computing as part of their solution offering that can be used on a wide variety of platforms:
- Kaon Interactive—Photorealistic 3D product models and interactive solutions stories
- SalesForce.com—CRM Solutions Business Software
- WebEx—Collaborative meetings and presentations